Haglöfs appoints Marcus Grönberg as Global Director of Wholesale
He joins from Peak Performance with over 15 years of experience. Marcus starts June 1st to strengthen global wholesale leadership.
Latest Haglöfs News & Updates
See the latest news and media coverage for Haglöfs. We track all announcements, press releases, and industry mentions in real time, all in one place.
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Latest news about Haglöfs
Company announcements
Haglöfs opens VASA Concept Store in Shanghai
The 698-square-meter store emphasizes sustainability and outdoor lifestyle. It marks key market expansion in China.
Haglöfs announces CEO departure and new appointment
Martin Daniels steps down as CEO while Chief Commercial Officer Andreas Lorenz assumes the role effective immediately.
LionRock Capital acquires Haglöfs from ASICS
The transaction was finalized on December 18, 2023. LionRock aims to expedite growth in Europe and beyond while maintaining Haglöfs' sustainability commitments.
Media coverage
This ordinary-looking black Haglöfs fleece could change the way outdoor clothing is made
Black outdoor clothing may look roughly the same, but making it is far less standardised than you might think. Haglöfs and Polartec are trying to...
Haglöfs makes comeback to the Chinese market - opens Brand Store in Shanghai
On the occasion of its 111th anniversary, the Swedish outdoor brand Haglöfs has made a strong comeback to the Chinese market by opening its first...
LionRock Acquires Outdoor Brand Haglöfs From Asics
The private equity firm LionRock Capital has acquired the outdoor performance brand Haglöfs AB from Asics Corporation. Currently sold in 28 countries and based in...
Reports: Outdoor brand Haglöfs gets new owners
Swedish outdoor brand Haglöfs is getting new owners. According to reports from Japanese Nikkei, the current owner Asics has sold the company to...
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