Latest Norrøna News & Updates

See the latest news and media coverage for Norrøna. We track all announcements, press releases, and industry mentions in real time, all in one place.

Norrøna

Premium outdoor apparel and equipment

norrona.com

Headquarters: Lysaker, Norway
Founded year: 1929
Company type: Private company
Number of employees: 300–500

Last updated Today

Latest news about Norrøna

In short: Norrøna accelerated its global expansion by entering the Chinese market and announcing a new flagship store on London's Regent Street.

Company announcements

April 14 Norrøna

Norrøna announces new Flagship Store in London

It opens this autumn at 15 Regent Street in Cunard House, in collaboration with The Crown Estate. This advances their international expansion.

March 20 Norrøna

Norrøna introduces Varg

TIME names it one of the World's Greatest Places. Users can learn more and secure spots.

March 19 Norrøna

Norrøna announces Norrøna Varg yacht features on TIME's list

The yacht offers exclusive tours in Northern Norway's fjords, including Northern Lights and Whales, with premium amenities and Arctic cuisine.

20 October 2025 Norrøna

Norrøna opens first pop-up in Shanghai with Topsports

The pop-up is at Kerry Parkside, Pudong, Shanghai, with a shop at L190, Ground Floor. More to come.

Media coverage

April 20 PR Newswire

Norrøna Opens New Flagship Store on Regent Street in London

OSLO, Norway, April 20, 2026 /PRNewswire/ -- The Norwegian family-owned and led outdoor brand Norrøna is preparing to open its new Flagship Store in the...

April 15 FashionUnited

Norrøna drives expansion with new London flagship

Norrøna is opening its first British flagship store in London, Regent Street. The store will stock the outdoor brand's entire range.

13 November 2025 StupidDOPE

Porsche and Norrøna Launch Collaborative Freeride Collection

Porsche and Norrøna team up for a freeride-ready winter collection dropping November 2025.

27 May 2025 SGB Media Online

Norrøna Enters Growing Outdoor Apparel Market in China

Norrøna is working with the Chinese company Topsports to open stores in China Oslo, Norway (May 22, 2025) — Norwegian outdoor brand Norrøna has officially...

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