Latest Mammut News & Updates

See the latest news and media coverage for Mammut. We track all announcements, press releases, and industry mentions in real time, all in one place.

Mammut

Swiss outdoor equipment manufacturer

mammut.com

Headquarters: Seon, Switzerland
Founded year: 1862
Company type: Public company
Number of employees: 600–1,000
Industry: Recreational Products

Last updated Today

Latest news about Mammut

In short: Mammut was acquired by Chinese asset manager CPE and expanded its global presence while advancing sustainability and technical innovation.

Company announcements

July 30 Mammut

Mammut enters next growth phase with new partner CPE

The Swiss mountain sports brand is being taken over by CPE and accelerates global expansion.

July 22 Mammut

Mammut sustainability report confirms PFAS phase-out

Since the autumn/winter collection 2025/2026, Mammut has refrained from using PFAS in all new products except ropes. SBTi validates net-zero target.

April 21 Mammut

Mammut launches 9.8 Crag Recycled Classic Rope

It uses 100% recycled polyamide, matches virgin performance, cuts CO₂ emissions by 56%, and wins ISPO Award 2025.

March 17 Mammut

Mammut launches Hiking Patrol collaboration

The collection blends Scandinavian minimalism with Swiss precision. It is available globally from today.

Media coverage

August 3 MSN

CPE Yuanfeng has signed an agreement to acquire MAMMUT Mammoth from Jacobs Capital

(Zhi Xiao, August 3, 2026) MAMMUT Mammoth Sports Group (Mammut Sports Group AG), this Swiss mountain performance brand founded in 1862, announced on July 30 that CPE, a leading Chinese asset management institution, has signed an agreement from Jacobs ...

August 2 RadMarkt

Chinese investor swallows Swiss mountain sports icon Mammut Sports Group

As the London-based European investment and private equity company Jacobs Capital U.K. Limited just announced, it has an agreement on the sale of its middle...

August 2 20 Minuten

Mammut sale to China: Brand expert sees Swissness in danger

The sale of Mammut to a Chinese investor endangers, according to brand expert Stefan Vogler, the Swissness of the traditional brand - and could scare off loyal customers.

July 31 China Daily

Chinese asset manager buys Swiss sportswear firm

Chinese alternative asset manager CPE has agreed to acquire Mammut Sports Group AG from Jacobs Capital, as the Swiss outdoor performance brand looks to accelerate...

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