Latest Fjällräven News & Updates

See the latest news and media coverage for Fjällräven. We track all announcements, press releases, and industry mentions in real time, all in one place.

Fjällräven

Swedish outdoor apparel and equipment brand

fjallraven.com

Headquarters: Solna, Sweden
Company type: Public company
Number of employees: 50–600
Industry: Apparel & Accessories

Last updated Today

Latest news about Fjällräven

In short: Fjällräven earned top sustainability honors and expanded its outdoor gear lines despite facing revenue declines within the Fenix Outdoor group.

Company announcements

April 8 Fjällräven

Fjällräven highlights volunteers' tracking of Lesser White-fronted Goose

Volunteers submitted over 1,300 reports last year, documenting 69 ringed birds. A new breeding event occurred in Vindelfjällen after nearly 40 years.

March 27 Fjällräven

Fjällräven opens new store in Stockholm's NK

The store reflects Swedish heritage of functionality, sustainability, and timeless design. It offers products, care guidance, repairs, and use advice.

March 16 Fjällräven

Fjällräven introduces Keb Lätt Wind Jacket

This packable, windproof layer weighs over 100 grams and excels in technical trekking conditions like high winds and UV exposure.

March 13 Fjällräven

Fjällräven ranks as Sweden's most sustainable brand for seventh year

Swedish consumers perceive it highest in 'Clothes & Fashion – Brands' per Sustainable Brand Index. CEO emphasizes durable, repairable products.

Media coverage

July 21 SGI News

Fenix Outdoor Stumbles in Q2

Revenue from the wholesale branded segment, home to Fjällräven, Royal Robbins, and other brands, was down 6% to €38.0 million ($44.2 mm) in the...

March 25 Affärsvärlden

Fenix Outdoor: Turnaround ahead?

After three tough years, the market seems to remain tough for Fenix Outdoor. Competition is fierce and some trend shift in growth looks set to be delayed. However, there is...

February 5 SGI News

Fenix Outdoor Sales Surge

Sales at the Swedish outdoor company's brands division, which includes Fjällräven, Royal Robbins, Brunton, and other brands, grew 40% in the final quarter to €64.0...

10 December 2025 Allehanda

Explosive revenue increase for Fjällräven International AB

Fjällräven International turned over around 1.4 billion kronor, 934.3 percent more than in 2023. The result before...

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