Latest Patagonia News & Updates

See the latest news and media coverage for Patagonia. We track all announcements, press releases, and industry mentions in real time, all in one place.

Patagonia

Outdoor apparel and gear company

patagonia.com

Headquarters: Ventura, United States
Founded year: 1973
Company type: Private company
Number of employees: 3,500–5,000
Industry: Apparel & Accessories

Last updated Today

Latest news about Patagonia

In short: Patagonia engaged in a legal trademark dispute with drag queen Pattie Gonia while continuing its extensive environmental activism.

Company announcements

July 13 Patagonia

Patagonia opposes cuts to Bears Ears and Grand Staircase-Escalante

CEO Ryan Gellert calls the move a betrayal of tribal co-management and a giveaway to industry. Patagonia has sued over similar actions before.

June 10 Patagonia

Patagonia reports illegal development threatening Vjosa park

Unauthorized luxury tourism construction in the Vjosa-Narta Protected Landscape is destroying coastal forests and dunes.

June 3 Patagonia

Patagonia warns of threat to Grand Staircase-Escalante

A congressional resolution could overturn the monument's management plan and enable resource extraction.

May 27 Patagonia

Patagonia updates on trademark protection efforts

Failed to reach agreement with Pattie Gonia, leading to potential legal action.

Media coverage

July 26 The Economic Times

Patagonia founder Yvon Chouinard slept on dirt floors, lived on $1 a day, ate dented cat food. And then gave away his $3 billion company.

Patagonia founder Yvon Chouinard once survived by sleeping on dirt floors, living on just $1 a day, and eating dented cat ...

June 12 AP News

Patagonia is suing Pattie Gonia, a drag queen performer with an environmental message

Patagonia the clothing brand is suing Pattie Gonia the drag queen for $1. The central question is whether Pattie Gonia, who filed for a trademark...

June 5 Law360

Patagonia's IP And PR Pickle - Law360 UK

Patagonia's trademark infringement suit against drag queen and environmental activist Pattie Gonia has caught the attention of both intellectual property attorneys and popular culture aficionados...

May 31 Forbes

Pattie Gonia Rejects Patagonia's Offer To Drop Trademark Suit—Says It Would 'Erase My Advocacy'

Patagonia said it would be willing to resolve a trademark lawsuit filed against drag queen Pattie Gonia if the performer stops selling merchandise under her...

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