Latest Patagonia News & Updates

See the latest news and media coverage for Patagonia. We track all announcements, press releases, and industry mentions in real time, all in one place.

Patagonia

Outdoor apparel and gear company

patagonia.com

Headquarters: Ventura, United States
Founded year: 1973
Company type: Private company
Number of employees: 3,500–5,000

Last updated Today

Latest news about Patagonia

In short: Patagonia filed a $1 trademark infringement lawsuit against drag performer Pattie Gonia and continued extensive global environmental advocacy.

Company announcements

June 10 Patagonia

Patagonia reports illegal development threatening Vjosa park

Unauthorized luxury tourism construction in the Vjosa-Narta Protected Landscape is destroying coastal forests and dunes.

June 3 Patagonia

Patagonia warns of threat to Grand Staircase-Escalante

A congressional resolution could overturn the monument's management plan and enable resource extraction.

May 27 Patagonia

Patagonia updates on trademark protection efforts

Failed to reach agreement with Pattie Gonia, leading to potential legal action.

May 1 Patagonia

Patagonia convenes NGOs and citizens to protect Iceland's wild waters

They urge the Icelandic government to enact an aquaculture bill curbing damaging salmon farming practices that threaten wild salmon and habitats worldwide.

Media coverage

June 12 AP News

Patagonia is suing Pattie Gonia, a drag queen performer with an environmental message

Patagonia the clothing brand is suing Pattie Gonia the drag queen for $1. The central question is whether Pattie Gonia, who filed for a trademark...

June 5 Law360

Patagonia's IP And PR Pickle - Law360 UK

Patagonia's trademark infringement suit against drag queen and environmental activist Pattie Gonia has caught the attention of both intellectual property attorneys and popular culture aficionados...

May 31 Forbes

Pattie Gonia Rejects Patagonia's Offer To Drop Trademark Suit—Says It Would 'Erase My Advocacy'

Patagonia said it would be willing to resolve a trademark lawsuit filed against drag queen Pattie Gonia if the performer stops selling merchandise under her...

May 29 Yahoo

Drag queen activist blasts clothing giant over trademark infringement lawsuit

A popular drag queen and environmental activist known as “Pattie Gonia” responded Wednesday to a law...

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