Free Competitor Finder

Find the top competitors for any company in seconds. Then, use Distill to turn that list into a live intelligence feed.

How to find competitors in three steps

  1. Step 1

    Enter a target

    Type in the website of any company, from early-stage startups to global Fortune 500s.

  2. Step 2

    Market analysis

    Distill's intelligence engine profiles the company to understand exactly what they do.

  3. Step 3

    Get results

    Instantly generate a curated list of the top direct and indirect competitors in that market.

Go deeper than surface-level data

Most competitor finders are limited to public companies. Distill sees the whole market.

  • Public & Private Coverage

    Don't limit your analysis to the S&P 500. Discover private competitors, emerging startups, and niche players that other platforms miss.

  • Relevance via AI

    Our engine understands business context. We identify competitors based on product offerings, industry, and customer base rather than just simple category tags.

  • Global Intelligence

    Markets are global, and so is our search. Uncover international competitors and local players in foreign markets, regardless of where they are based.

Who needs this Competitor Finder?

  • For Corporate Strategy

    Map your competitive landscape instantly. Move beyond your known list of rivals and uncover blind spots or emerging threats that haven't hit your radar yet.

  • For Investors

    Instantly build market maps for potential investments. Identify add-on acquisition targets and spot similar companies to your current portfolio holdings.

  • For Sales & GTM

    Build high-quality prospect lists faster. Input your best customer's domain to generate a list of lookalike companies that are ready to buy.

Don't just list them. Monitor them.

Finding competitors is step one. Staying ahead of them is step two.
Distill turns this static list into a 24/7 intelligence feed.

Start for free

  • Personal news feed

    Get full coverage of all the companies that matter to you

  • Company news recaps

    Get daily or weekly recaps of the biggest news sent to your inbox

  • Automatic summaries

    Receive weekly news summaries of the companies you follow

  • Instant notifications

    Be alerted by email when important company news occurs

  • Company profiles

    Access extensive background information and insights

  • Activity summaries

    Get summaries of any company's latest news and developments

  • Slack integration

    Get updates on the companies you follow sent directly to Slack

  • Optimized for mobile

    Access everything you need whether on desktop or mobile

Frequently asked questions

  • Can I find competitors for private companies?

    Yes. The Competitor Finder is designed to cover the private market. You can discover unlisted startups, small businesses, and private equity-backed companies just as easily as public corporations.

  • How does the AI determine a competitor?

    Our AI scans the target company's website to understand its core messaging, product descriptions, and value proposition. It then matches this data against millions of other companies to find the strongest overlaps.

  • Is this tool free to use?

    Yes, the Competitor Finder is free for generating initial lists. For ongoing company news monitoring, custom alerts, and deep-dive analysis, you can create a Distill account.

Track Any Company’s News

Instantly get the news and insights that matter, sent straight to your inbox

Start for free