Lundhags hires new leadership for growth
Alexandra Sack becomes Managing Director and Mija Nideborn Head of Product & Design in new roles.
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Manufacturer of durable technical outdoor clothing and equipment
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In short: Lundhags expanded in Finland, appointed new leadership, and won the Scandinavian Outdoor Award for its sustainable Myrk boot.
Alexandra Sack becomes Managing Director and Mija Nideborn Head of Product & Design in new roles.
The Abisku Jacket, Pant, and Touring Backpack emphasize lightweight durability for alpine tours and versatile outdoor activities, with waterproof breathability, RECCO, and PFAS-free DWR.
Padje Ultralight 45L offers extreme low weight at 810g with a detachable 360° aluminium frame and a waste pocket for on-the-go waste collection.
The collaboration with William Forslund of Midnatt Media produced a one-take film illustrating the boots' season-spanning durability and refined design.
Textile waste is a world problem, says Lundhags sustainability manager Sara Wiksten. - The most effective way to reduce the climate footprint is for a product to last a long time. Since the new year...
But in the outdoor brand Lundhags' latest marketing trick, they have actually pitched camp right in the middle of Stureplan in Stockholm, all in line with Lundhags' concept 'The wilderness moves in...
Lundhags, strongly associated with hiking and boots, has opened a store of 320 sqm with Vasakronan on Östra Hamngatan 33 in Gothenburg. Soon the chain opens...
The classic outdoor brand Lundhags celebrates 75 years with a anniversary boot in 250 copies. The family company whose factory is located in Järpen, was however founded earlier than that and...
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