Latest Helly Hansen News & Updates

See the latest news and media coverage for Helly Hansen. We track all announcements, press releases, and industry mentions in real time, all in one place.

Helly Hansen

Performance outdoor and workwear apparel brand

hellyhansen.com

Headquarters: Frogner, Norway
Founded year: 1877
Company type: Private company
Number of employees: 1,200–5,000
Industry: Apparel & Accessories

Last updated Today

Latest news about Helly Hansen

In short: Helly Hansen became a primary focus for Kontoor Brands as the parent company moved to divest its Lee business to prioritize outdoor growth.

Company announcements

July 31 Helly Hansen

Helly Hansen opened its first company-owned store in Germany

The 330-square-metre store in Munich brings Scandinavian heritage and professional-grade outdoor gear to Bavaria.

April 24 Helly Hansen

Helly Hansen ambassador completes Antarctic kite-ski expedition

Dr. Heïdi Sevestre kite-skied 4,000 km in 80 days to collect climate data. It marks the first French kite-ski crossing and science-dedicated expedition.

April 21 Helly Hansen

Helly Hansen opens new Southern Europe headquarters in Barcelona

The office serves Spain, France, Italy, Portugal, and Andorra, consolidating marketing, sales, and retail. It features a product showroom for clients.

8 December 2025 Helly Hansen

Helly Hansen's Lifa Merino KnitEvo Crew wins ISPO Award Gold

The product scores top in its category, highlighting the performance of Lifa Merino technology. Congratulations go to the product design team.

Media coverage

September 2 The Globe and Mail

Kontoor Brands Outlines Global Growth Strategy for Helly Hansen

Detailed price information for Kontoor Brands Inc (KTB-N) from The Globe and Mail including charting and trades.

August 15 Yahoo Finance

KTB Q2 Deep Dive: Helly Hansen Integration, Core Denim Focus, and New Distribution Propel Growth

Clothing company Kontoor Brands (NYSE:KTB) met Wall Street’s revenue expectations in Q2 CY2026, with...

August 15 Børsen

Helly Hansen linked to neo-Nazis: Experts warn of serious brand threat

In Norway, Helly Hansen is associated with the sea, mountains, and outdoor life. On the other side of the world, the logo has acquired a dark meaning.

August 11 Yahoo Finance

Kontoor Brands raises FY26 outlook as Wrangler, Helly Hansen push growth

Kontoor Brands has raised its full-year financial guidance for 2026 (FY26) after reporting strong...

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