Latest Helly Hansen News & Updates

See the latest news and media coverage for Helly Hansen. We track all announcements, press releases, and industry mentions in real time, all in one place.

Helly Hansen

Performance outdoor and workwear apparel brand

hellyhansen.com

Headquarters: Frogner, Norway
Founded year: 1877
Company type: Private company
Number of employees: 1,200–5,000
Industry: Apparel & Accessories

Last updated September 21

Latest news about Helly Hansen

In short: Helly Hansen grew under Kontoor with China stores and ski partnerships, but recalled buoyancy aids.

Company announcements

December 8, 2025 Helly Hansen

Helly Hansen's Lifa Merino KnitEvo Crew wins ISPO Award Gold

The product scores top in its category, highlighting the performance of Lifa Merino technology. Congratulations go to the product design team.

October 23, 2025 Helly Hansen

Helly Hansen partners; Greenland Project wins Red Dot Award

The Greenland Project's field-tested gear earns a prestigious Red Dot Design Award, highlighting the collaboration's functional, lightweight Arctic Patrol Down Parka.

October 21, 2025 Helly Hansen

Helly Hansen covers Transat Café L’OR 2025

It previews the double-handed transatlantic race, lists classes and Helly Hansen ambassadors, highlights sustainability commitments, and showcases recommended sailing gear.

October 9, 2025 Helly Hansen

Helly Hansen announces 2024 holiday shipping deadlines

Place orders before 11:00 AM CET for Christmas; country-specific standard and express cutoff dates are listed. Extended returns for orders Nov 1–Dec 31 until Jan 31.

Media coverage

September 21 Harvard Business Review

How Kontoor's Helly Hansen Acquisition Strategy Set the Stage for Success

What do you get when you pair American blue jeans with Norwegian sailing wear and skiwear? A company with complementary strengths, value-adding synergies, and growing...

September 2 The Globe and Mail

Kontoor Brands Outlines Global Growth Strategy for Helly Hansen

Detailed price information for Kontoor Brands Inc (KTB-N) from The Globe and Mail including charting and trades.

August 15 Yahoo Finance

KTB Q2 Deep Dive: Helly Hansen Integration, Core Denim Focus, and New Distribution Propel Growth

Clothing company Kontoor Brands (NYSE:KTB) met Wall Street’s revenue expectations in Q2 CY2026, with...

August 15 Børsen

Helly Hansen linked to neo-Nazis: Experts warn of serious brand threat

In Norway, Helly Hansen is associated with the sea, mountains, and outdoor life. On the other side of the world, the logo has acquired a dark meaning.

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