Latest Helly Hansen News & Updates

See the latest news and media coverage for Helly Hansen. We track all announcements, press releases, and industry mentions in real time, all in one place.

Helly Hansen

Performance outdoor and workwear apparel brand

hellyhansen.com

Headquarters: Frogner, Norway
Founded year: 1877
Company type: Private company
Number of employees: 1,200–5,000
Industry: Apparel & Accessories

Last updated Today

Latest news about Helly Hansen

In short: Helly Hansen recalled products over safety risks and underwent a leadership change under parent Kontoor Brands, which is divesting Lee.

Company announcements

July 31 Helly Hansen

Helly Hansen opened its first company-owned store in Germany

The 330-square-metre store in Munich brings Scandinavian heritage and professional-grade outdoor gear to Bavaria.

April 24 Helly Hansen

Helly Hansen ambassador completes Antarctic kite-ski expedition

Dr. Heïdi Sevestre kite-skied 4,000 km in 80 days to collect climate data. It marks the first French kite-ski crossing and science-dedicated expedition.

April 21 Helly Hansen

Helly Hansen opens new Southern Europe headquarters in Barcelona

The office serves Spain, France, Italy, Portugal, and Andorra, consolidating marketing, sales, and retail. It features a product showroom for clients.

8 December 2025 Helly Hansen

Helly Hansen's Lifa Merino KnitEvo Crew wins ISPO Award Gold

The product scores top in its category, highlighting the performance of Lifa Merino technology. Congratulations go to the product design team.

Media coverage

June 6 Afloat

Helly Hansen Recalls Buoyancy Aids Over Safety Risk

Afloat.ie is Ireland's only full-time marine journalism team and it takes time, money and hard work to produce our content.

June 3 Irish Examiner

'Stop using immediately': Helly Hansen lifejackets and buoyancy aids recalled amid drowning risk

The products were sold in shops nationwide, including in Cork, Dublin, Limerick, Galway, Letterkenny, and Athlone...

May 20 Yahoo Finance

Rocky Brands Owed $1.1 Million in West Marine Bankruptcy

Rugged boot maker Rocky Brands found itself entangled in the bankruptcy of boating and sailing...

May 7 Women's Wear Daily

Kontoor Brands to Divest Lee as Wrangler and Helly Hansen Drive Growth

Lee and Wrangler's history together could be coming to an end soon. On Thursday, parent company Kontoor Brands announced it has initiated a competitive process...

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