Latest Odlo News & Updates

See the latest news and media coverage for Odlo. We track all announcements, press releases, and industry mentions in real time, all in one place.

Odlo

Performance outdoor sportswear

odlo.com

Headquarters: Huenenberg, Switzerland
Founded year: 1946
Company type: Public company
Number of employees: 500–1,000
Industry: Apparel & Accessories

Last updated Today

Latest news about Odlo

In short: Odlo appointed Julien Barbedette as interim CEO, entered the Chinese market, and extended its major partnership with Swiss-Ski until 2032.

Company announcements

September 9 Odlo

Odlo appoints Julien Barbedette as Interim CEO

Daniel Eppler steps down after four years. The board is actively searching for a permanent successor while focusing on strategic priorities.

June 25 Odlo

Odlo becomes main partner of Finnish Cross Country Ski Team

The partnership runs until 2030 and will support over 20 athletes, using their feedback for product development.

May 7 Odlo

Odlo celebrates 80 years of exploration

Founded in Norway in 1946, Odlo creates performance apparel for athletes, shaped by Nordic conditions and Swiss precision.

April 20 Odlo

Odlo certifies all 100% merino base layers RWS from FW27

This ensures sustainable sourcing. The post discusses merino wool standards for informed choices.

Media coverage

March 23 Matrix BCG

What is Growth Strategy and Future Prospects of Odlo Company? – MatrixBCG.com

Discover the key business strategies that drive Odlo's growth. Learn how its innovative products and market tactics set it apart!

March 16 Porter's Five Forces

How Does Odlo Company Work? – PortersFiveForce.com

Discover the secret behind Odlo's operational success. Learn how its focus on innovation, sustainability, and market adaptation drives its market leadership.

24 October 2025 FashionUnited

Odlo trusts the Trimco Group in supporting their DPP journey

Odlo is working with Trimco Group on the digital product passport (DPP), starting with compliance with the French AGEC law. More transparency...

13 August 2025 RadMarkt

Marcus Mielke new Chief Wholesale Officer at Odlo

Odlo has appointed Marcus Mielke as Chief Wholesale Officer. Marcus brings extensive experience in the sportswear industry. He is switching from Jack Wolfskin to Odlo, where...

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