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Latest Kari Traa News & Updates

See the latest news and media coverage for Kari Traa. We track all announcements, press releases, and industry mentions in real time, all in one place.

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Kari Traa

Women's outdoor activewear brand

karitraa.com
Headquarters
Oslo, Norway
Founded year
2002
Company type
Private company
Number of employees
200–500
Industry
Apparel & Accessories

Last updated

Latest news about Kari Traa

In short: Kari Traa apologized for wool confusion and launched Saga, capsules, and its Oslo Runway debut.

Company announcements

Kari Traa

Kari Traa partners with Sisters in Business

They repurpose surplus textiles into products via circular production, create jobs for immigrant women, and promote social, economic, environmental sustainability.

Kari Traa

Kari Traa announces collaboration with Rachel Pohl capsule

Capsule draws on Scandinavian winter light and forest imagery, uses traceable non-mulesing merino wool, and is available at karitraa.com and select retailers.

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Media coverage

Dagbladet

Clothing brand criticized for this

Kari Traa apologizes after a consumer pointed out wool confusion in one of the sweaters. - We apologize. CRITICISM: OL-winner Kari Traa's...

CNN

Functional and adorable: Kari Traa Rose Base Layers review

A couple of weeks ago, I showed up in dusty pink Kari Traa thermals for a ski date with outdoor writer Stacy Gold and laughed...

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