Latest Under Armour News & Updates

See the latest news and media coverage for Under Armour. We track all announcements, press releases, and industry mentions in real time, all in one place.

Under Armour

Athletic apparel and footwear brand

underarmour.com

Headquarters: Baltimore, United States
Founded year: 1996
Company type: Public company
Number of employees: 12,000+
Industry: Apparel & Accessories

Last updated October 1

Latest news about Under Armour

In short: Under Armour cut its fiscal 2027 revenue outlook as sales fell, while extending college and NFL partnerships.

Company announcements

August 7 Under Armour

Under Armour reports first-quarter fiscal 2027 results

Revenue fell 3% to $1.1B, with North America down 9% and international up 5%; the company cut its full-year revenue outlook while keeping operating income guidance.

July 15 Under Armour

Under Armour reports fiscal 2026 financials and strategic update

CEO Kevin Plank outlines transformation efforts as revenue declines 4% to $5 billion while adjusted earnings exceed outlook despite tariff pressures.

May 12 Under Armour

Under Armour reports Q4 2026 earnings with revenue decline

Revenue fell 1% to $1.2 billion. The company forecasts fiscal 2027 revenue stability and operating income of $140-160 million.

April 29 Under Armour

Under Armour opens first UA NEXT Performance Lab in China

Located in Shanghai's Huaihai Road flagship store, it offers scientific assessment, technology, and coaching. NFL athlete Justin Jefferson launched the UA Blur Pro cleat, promoting flag football in Asia.

Media coverage

October 1 Women's Wear Daily

What Under Armour’s New Investor Activity Says About the Brand’s Health

Frasers Group has acquired an 8.78 percent stake in Under Armour, as the sportswear company continues to struggle in its ...

October 1 MSN

Caitlin 1 shoe launch: Curry frustration with Under Armour resurfaces; Nike deal defines moment

Caitlin Clark is set to make waves in the basketball world with the launch of her signature shoe, the Caitlin 1, in North America following...

September 22 Ad Hoc News

Under Armour stock falls 2.05 percent as revenue declines

Under Armour stock closed at USD 4.78 on September 21, 2026, down 2.05 percent from the prior close. Revenue fell 3.2 percent year over year...

September 18 Yahoo Sports

Steph Curry Reflects on Leaving Under Armour After 12 Years

Stephen Curry's partnership with Under Armour helped build Curry Brand. Its next chapter puts more of the brand's future in his hands.

Never miss news about Under Armour

Track Under Armour and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.

Under Armour competitors & trending companies

Browse news for competitors to Under Armour and other trending companies.