Latest New Balance News & Updates

See the latest news and media coverage for New Balance. We track all announcements, press releases, and industry mentions in real time, all in one place.

New Balance

Athletic footwear, apparel, and accessories brand

newbalance.com

Headquarters: Brighton, United States
Founded year: 1906
Company type: Private company
Number of employees: 11,000+
Industry: Apparel & Accessories Retailers

Last updated September 18

Latest news about New Balance

In short: New Balance unveiled the Maxey v1, its first signature basketball shoe, for an October 2 launch.

Company announcements

April 8 New Balance

New Balance releases KAWHI V basketball shoe

Kawhi Leonard leads design for explosive play, launching later 2026 at $160. Features FuelCell midsole and YPlate. Marketing campaign follows.

March 16 New Balance

New Balance announces long-term agreement with New England Patriots

The deal names New Balance as official footwear and apparel provider, includes a new training center, youth programs, and community initiatives. It begins in 2026.

March 11 New Balance

New Balance expands Reconsidered resale platform to apparel

The expansion follows two years of success with footwear, recirculating over 100,000 pairs. Apparel from returns is now offered, powered by Archive.

February 19 New Balance

New Balance CEO discusses record 2025 results

He covers worldwide momentum strategy and 2026 outlook on CNBC. The One NB culture drives innovation and teamwork.

Media coverage

September 18 Portland Press Herald

New Balance gets military contract for athletic shoes made in Skowhegan

The contract is worth up to $59 million over the next 3 years.

August 13 InStyle

Scarlett Johansson, 41, Wore the Podiatrist-Approved Sneaker Brand Jennifer Aniston, 57, Relies on, Too

Scarlett Johansson was seen filming on set in New York City wearing classic straight-leg jeans, a...

August 12 Sports Business Journal

New Balance Athletics Center gives Patriots 160,000 square feet devoted solely to football

The New Balance Athletic Center, which officially opened Aug. 12, 2026, gives the New England...

August 10 MSN

New Balance is taking on Nike and Adidas with its first signature basketball shoe

New Balance is entering the signature basketball shoe game with the Maxey v1, a $130 sneaker built for Tyrese Maxey's speed, cuts, and explosive style.

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