Latest New Balance News & Updates

See the latest news and media coverage for New Balance. We track all announcements, press releases, and industry mentions in real time, all in one place.

New Balance

Athletic footwear and apparel brand

newbalance.com

Headquarters: Brighton, United States
Founded year: 1906
Company type: Private company
Number of employees: 10,000+

Last updated Today

Latest news about New Balance

In short: New Balance achieved record $9.2 billion sales in 2025, representing 19% growth, while aggressively expanding its retail and athlete portfolio.

Company announcements

April 8 New Balance

New Balance releases KAWHI V basketball shoe

Kawhi Leonard leads design for explosive play, launching later 2026 at $160. Features FuelCell midsole and YPlate. Marketing campaign follows.

March 16 New Balance

New Balance announces long-term agreement with New England Patriots

The deal names New Balance as official footwear and apparel provider, includes a new training center, youth programs, and community initiatives. It begins in 2026.

March 11 New Balance

New Balance expands Reconsidered resale platform to apparel

The expansion follows two years of success with footwear, recirculating over 100,000 pairs. Apparel from returns is now offered, powered by Archive.

February 19 New Balance

New Balance CEO discusses record 2025 results

He covers worldwide momentum strategy and 2026 outlook on CNBC. The One NB culture drives innovation and teamwork.

Media coverage

May 11 The Boston Globe

New Balance has reinvested in Boston's sports landscape — especially track — and it's paying off

Team New Balance Boston has spent a decade or so churning out Olympians and national champions, all under the guidance of Attleboro native Mark Coogan.

May 1 WWD

New Balance Looks Back on Historic London Marathon

Sunday was a day flush with records at the London Marathon. Adidas shoes were on the feet of both new record holders, bu...

April 27 Sports Illustrated

New Balance Unveils 2026 Grey Days Release Calendar

New Balance has announced its month-long Grey Days sneaker celebration for 2026.

April 24 Arabian Business

New Balance bets on Middle East premium push as brand targets $10bn revenue milestone

The sports brand sees significant room for further premium expansion across both physical retail and e-commerce channels.

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