Latest Adidas News & Updates

See the latest news and media coverage for Adidas. We track all announcements, press releases, and industry mentions in real time, all in one place.

Adidas

Global sportswear and equipment company

adidas-group.com

Headquarters: Herzogenaurach, Germany
Company type: Public company
Number of employees: 65,000+
Industry: Footwear

Last updated Today

Latest news about Adidas

In short: Adidas reported record Q2 2026 sales of €6.7 billion, driven by strong demand from the FIFA World Cup and direct-to-consumer growth.

Company announcements

July 30 Adidas

Adidas appoints Birgit Kretschmer as new CFO

She will succeed Harm Ohlmeyer at the end of 2026, bringing over 30 years of finance experience.

July 30 Adidas

Adidas grows top line 14% with record Q2 sales

Revenue reached €6.7 billion, driven by strong DTC growth and World Cup campaigns.

July 20 Adidas

Adidas reports strong financial results from FIFA World Cup 2026

The company expects event-related sales of €1.5 billion and sold 4x more jerseys and 2x more match balls than the prior tournament.

June 23 Adidas

Adidas continues share buyback program with second tranche

The company will repurchase up to €500 million by September 2026.

Media coverage

July 31 Dagens industri

After the competitor's World Cup setback – clothing giant beats expectations

Adidas stock collapsed after World Cup costs spiraled and cut profits. Now the historical competitor shows a loss that was smaller than analysts had predicted.

July 30 GuruFocus

Half Year 2026 Adidas AG Earnings Call Transcript

Jul 30, 2026 / 01:00PM GMTOperator Ladies and gentlemen, welcome to the Adidas AG26 conference call and live webcast. I am Moira, the current call...

July 30 Yahoo Finance

Adidas alum returns to take CFO seat as shares slump

The sportswear giant also reported Thursday that its Q2 operating profit rose 5% despite higher marketing spend on the World Cup.

July 30 Yahoo Finance

adidas Q2 Earnings Call Highlights

(ETR:ADS) reported record quarterly sales in the second quarter of 2026, citing strong demand through its direct-to-consumer channels, World Cup-related apparel sales and continued momentum...

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