Latest Adidas News & Updates

See the latest news and media coverage for Adidas. We track all announcements, press releases, and industry mentions in real time, all in one place.

Adidas

Global sportswear and equipment company

adidas-group.com

Headquarters: Herzogenaurach, Germany
Company type: Public company
Number of employees: 90,000+

Last updated Today

Latest news about Adidas

In short: Adidas ramped up FIFA World Cup 2026 preparations with high-tech product launches and marketing campaigns while extending its Real Madrid partnership.

Company announcements

June 11 Adidas

Adidas-sponsored Cape Town Marathon becomes World Major

It is the first African race to join the Abbott World Marathon Majors, alongside prestigious events like Boston and London.

May 4 Adidas

Adidas launches five-year partnership with Turkish Volleyball Federation

The partnership covers men's and women's national teams, youth, beach, and snow volleyball. It supports performance and inspires the next generation.

April 30 Adidas

Adidas powers Sebastian Sawe's sub-two-hour marathon

Sawe wins with 1:59:30 using the lightest Adizero Adios Pro Evo 3 shoe under 100 grams. The feat realizes a decade-long dream.

April 28 Adidas

Adidas partners with DFL for German football

They invest in Bundesliga and Bundesliga 2, extending Official Match Ball provision into next decade.

Media coverage

Yesterday Yahoo

Is Jerry Lorenzo Leaving Adidas?

Skip to main · Finance · Sports · Search the web · Return to Homepage · Don't Miss: · Most expensive tourist tickets · Trying...

June 15 Der Spiegel

World Cup: Adidas runs out of V for DFB fan jerseys

Fans of Kai Havertz, Aleksandar Pavlović and Deniz Undav currently have a problem: Adidas cannot flock the letter V on jerseys. The DFB equipment supplier delivers...

June 14 AD HOC NEWS

Adidas AG stock (DE000A1EWWW0): Analysts raise price targets – World Cup fantasy meets chart signal

The Adidas stock moves into focus of analysts ahead of the football World Cup: Several houses have raised their ratings and price targets, while the price on Xetra trading recently...

June 14 Börse Global

Adidas Stock: 23 out of 29 analysts recommend buying - Global Stock Market

RBC Capital Markets upgrades Adidas and sees potential for 25 percent annual earnings growth. Analysts are almost unanimously optimistic.

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