Latest Adidas News & Updates

See the latest news and media coverage for Adidas. We track all announcements, press releases, and industry mentions in real time, all in one place.

Adidas

Global sportswear and sports equipment company

adidas-group.com

Headquarters: Herzogenaurach, Germany
Company type: Public company
Number of employees: 65,000+
Industry: Apparel & Accessories

Last updated Today

Latest news about Adidas

In short: Adidas achieved record Q2 2026 sales of €6.7 billion driven by World Cup demand, though shares fell as earnings disappointed investors.

Company announcements

July 30 Adidas

Adidas appoints Birgit Kretschmer as new CFO

She will succeed Harm Ohlmeyer at the end of 2026, bringing over 30 years of finance experience.

July 30 Adidas

Adidas grows top line 14% with record Q2 sales

Revenue reached €6.7 billion, driven by strong DTC growth and World Cup campaigns.

July 20 Adidas

Adidas reports strong financial results from FIFA World Cup 2026

The company expects event-related sales of €1.5 billion and sold 4x more jerseys and 2x more match balls than the prior tournament.

June 23 Adidas

Adidas continues share buyback program with second tranche

The company will repurchase up to €500 million by September 2026.

Media coverage

September 4 Jewish Telegraphic Agency

Adidas apologizes for campaign with Israeli veteran amputee after calls to boycott

The campaign faced backlash from pro-Palestinian activists who referenced Gaza’s high number of ampu...

September 3 cash

Lululemon's profit warning is also weighing on Adidas and Puma

The drop in Lululemon's share price following weak figures as well as a revenue and profit warning also affected the papers of Adidas and Puma on Friday. The shares...

September 2 cash

Optimistic commentary makes Adidas sought after - shares at the top of the Dax table

Following a positive analyst commentary, Adidas is in demand. The sportswear manufacturer's shares rise by up to 2.3 percent. This means the Adidas titles are leaders in the...

September 2 Investing.com

Adidas shares gain on Barclays upgrade, sees stock as buying opportunity By Investing.com

Despite the tougher backdrop, analysts said Adidas’s margin recovery "is well under way and has room to continue." They pointed to several catalysts supporting the...

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