Latest adidas News & Updates

See the latest news and media coverage for adidas. We track all announcements, press releases, and industry mentions in real time, all in one place.

adidas

Global sportswear and sporting goods company

adidas-group.com

Headquarters: Herzogenaurach, Germany
Company type: Public company
Number of employees: 68,000+
Industry: Apparel & Accessories

Last updated October 29

Latest news about adidas

In short: adidas reported record third-quarter sales and raised its full-year operating-profit outlook to around €2.5 billion.

Company announcements

October 29 adidas

adidas reports record Q3 results and raises full-year outlook

Q3 net sales reached €7.3 billion with operating profit up 37%. The company increased its full-year operating profit guidance to around €2.5 billion.

October 20 adidas

adidas reports record Q3 results and raises full-year profit outlook

Record revenues reached €7.25 billion. The company increased its full-year operating profit forecast to approximately €2.5 billion due to strong performance and tariff refunds.

September 30 adidas

Adidas reports financial highlights for January to September 2026

Net sales rise 9% year-over-year, while operating profit increases by 37%, driven by strong performance in Greater China and Latin America.

July 30 adidas

Adidas reports record sales in Q2 2026

Currency-neutral revenues rose 14% to €6.7 billion driven by a strong World Cup campaign and DTC growth of 25%. The company also announced CFO succession.

Media coverage

October 28 Bloomberg

Adidas Revenue Surges, Powered by Apparel and Performance Sports

Adidas AG’s hot-selling apparel and sports products propelled its growth in the third quarter as the German brand looks to extend the momentum built with...

October 21 Sports Business Journal

Adidas posts boost in net profit behind bump in sports gear sales

Adidas on Thursday reported net profit of $787.4M for its Q3, up from $514.1M in the prior-year...

October 20 The Wall Street Journal

Adidas Lifts Profit View After U.S. Tariff Refunds, Record Quarterly Performance

Adidas lifted its profit guidance for the year after receiving a windfall of around $220 million from U.S. tariff refunds and after third-quarter revenue jumped...

October 11 Bayerischer Rundfunk

Adidas will become industry leader again - after almost 40 years

In Herzogenaurach, Adidas aims to become number one in the sporting goods industry again after several decades, as the market leader is faltering. Adidas has reported record figures. But is that enough...

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