Nike debuts the Rip the Script football campaign
Featuring top players and cultural icons, it encourages attacking, instinctive football with new kits and boots.
See the latest news and media coverage for Nike. We track all announcements, press releases, and industry mentions in real time, all in one place.
Multinational sportswear and footwear brand
nike.comLast updated
In short: Nike focused on a strategic brand reset under CEO Elliott Hill while launching major marketing campaigns for the 2026 World Cup and NBA Finals.
Featuring top players and cultural icons, it encourages attacking, instinctive football with new kits and boots.
The results will be released on June 30, 2026 after market close, followed by a conference call.
She brings a sport-first operating model, fosters inclusivity, and leads the new Sport Offense to reconnect with athletes.
The uniforms, designed with 15 teams, reflect each team's identity, energy, and local influences. They complement existing editions and include fanwear available May 8.
Nike has added another NBA MVP to its basketball roster.
Shai Gilgeous-Alexander won his back-to-back MVP but failed to lead his team to another NBA Finals. Despite that, Nike has cashed in to sign SGA...
Then there's the other kind of inflation. That is the form companies deal with themselves. It's...
Wall Street stock upgrades/downgrades roundup: Pfizer, Intel, Nike, AMD & more—key analyst catalysts, price targets and AI tailwinds.
Track Nike and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.
Browse news for competitors to Nike and other trending companies.