Nike is reimagining its marketplace in Greater China
The company plans to anchor digital presence on Tmall, JD, and Douyin and streamline partner-operated storefronts starting in 2027.
Latest Nike News & Updates
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Latest news about Nike
In short: Nike navigated a complex turnaround involving executive shifts, store closures, and a strategic overhaul of its struggling China business.
Company announcements
Nike signs five Gamecocks athletes to Blue Ribbon Elite NIL roster
The 10-year partnership with the University of South Carolina begins, providing uniforms and equipment for all 21 athletic programs.
Nike reports fiscal 2026 fourth quarter and full year results
Fourth quarter revenues were $11.0 billion, down 1% on a reported basis. Gross margin increased 890 basis points to 49.2%.
Nike announces David Denton as next CFO
Matthew Friend will exit after June earnings; Denton joins August 17 from Pfizer.
Media coverage
Big Nike discrimination verdict could revive class action on behalf of female employees
Before Heather Hender walked out of Portland's federal courthouse last week with a hefty jury verdict against Nike in a sex discrimination lawsuit, one of...
Nike Faces Challenges in China Despite Market Growth
Nike is struggling in the Chinese market, despite the country experiencing a surge in sports consumption, with the sports apparel sector growing...
Nike was once China's sneaker king. Here's why its sales have fallen 30%
China was once Nike's fastest-growing region but the company has lost relevance among young consumers and ceded market share to smaller, domestic brands.
Nike (NKE) Stock Looks Cheap On Earnings But Pricey On Cash Flow
NIKE stock has fallen a long way over the last few years, yet the current valuation picture is more balanced than the share ...
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