Salomon partners with IRONMAN Group
Starting in 2027, the collaboration aims to prioritize athletes and drive innovation within the global endurance sports community.
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Outdoor sports footwear, apparel, and equipment brand
salomon.comLast updated
In short: Salomon expanded its global retail footprint, launched a major IRONMAN partnership, and appointed Jisoo as a global ambassador.
Starting in 2027, the collaboration aims to prioritize athletes and drive innovation within the global endurance sports community.
It emphasizes speed, precision, and control and is now available online.
He brings 20+ years of sports industry experience to lead growth in retail and trail running.
The program is available in six European countries via partner United Repair Centre, extending product lifespan.
The brand's revenue is expected to to be above $2.5 billion at the end of 2026, with the target goal of $3 billion by 2028.
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