Merrell launches It Starts Outside global brand platform
The team celebrates this milestone and highlights the Merrell Outside: Futures Project to expand access for next-generation designers.
Latest Merrell News & Updates
See the latest news and media coverage for Merrell. We track all announcements, press releases, and industry mentions in real time, all in one place.
Outdoor footwear and apparel brand
merrell.com- Headquarters
- Rockford, United States
- Company type
- Public company
- Number of employees
- 200–600
- Industry
- Footwear
Last updated
Latest news about Merrell
In short: Merrell drove growth for parent company Wolverine Worldwide, launched the It Starts Outside platform, and expanded its technical footwear.
Company announcements
Merrell launches global brand platform It Starts Outside
The platform roots in the belief that steps outdoors shift how people think, feel, and move. It reframes outdoors as a spark of possibility.
Merrell launches Moab 2 Siren x Gramicci
A collaboration with Gramicci features a reinterpreted Siren Web upper on the Moab 2 midsole, offered in Dark Earth and Citron and available October 24, 2025.
Merrell launches Merrell x LONELY GHOST capsule collection
The limited-edition drop debuts Sept 27, 2025, featuring the Moab Speed 2 Vent 2K, three apparel looks, and NYC community events.
Media coverage
WWW Raises 2026 Outlook as Saucony and Merrell Drive Growth Higher
Wolverine raises 2026 revenue, EPS, margin and cash flow targets as Saucony and Merrell fuel growth...
Wolverine World Wide Shares Jump 8% as Q2 Beat Prompts Higher 2026 Outlook
Wolverine World Wide Inc. (NYSE:WWW) shares climbed 8% in Thursday premarket trading after the...
Wolverine World Wide raises FY outlook on upbeat Q2 results (WWW:NYSE)
Wolverine World Wide (WWW) beats Q2 estimates as Merrell & Saucony sales surge, prompting higher...
Wolverine Worldwide (NYSE:WWW) Beats Q2 CY2026 Sales Expectations, Stock Jumps 16.6%
Footwear conglomerate Wolverine Worldwide (NYSE:WWW) announced better-than-expected revenue in Q2...
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