Columbia Sportswear Appoints Peter Rauch as President of Mountain Hardwear
Peter Rauch replaces Troy Sicotte, who transitions to Global VP of Sales. Both executives begin their new roles on September 28.
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Peter Rauch replaces Troy Sicotte, who transitions to Global VP of Sales. Both executives begin their new roles on September 28.
Management hosts a conference call at 2:00 p.m. PT on October 1, 2026, following the financial results release. The event will broadcast live online.
She joins the senior leadership team on September 7 to lead global marketplace operations and sales following nearly fourteen years at Walmart.
The collaboration launches September 25 on SNKRS, featuring customized Air Max Plus sneakers and themed merchandise, with exclusive retail experiences opening in Tokyo first.
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