Latest Icebug News & Updates

See the latest news and media coverage for Icebug. We track all announcements, press releases, and industry mentions in real time, all in one place.

Icebug

Swedish footwear brand specializing in traction shoes

icebug.com

Headquarters: Jonsered, Sweden
Founded year: 2001
Company type: Public company
Number of employees: 50–55
Industry: Footwear

Last updated March 31

Latest news about Icebug

In short: Icebug launched winter gear and Halkvarning, donated SEK 1.2m, and expanded in North America.

Company announcements

March 31 Icebug

Icebugs' David Ekelund ranks among Sweden's 101 most powerful in sustainability

Icebug highlights Johan Rockström who tops the list. David is placed at position 59 for sustainable business models and Black Friday boycott.

March 3 Icebug

Icebug urges Swedish companies to act for sustainability

Together with over 100 B Corp-certified Nordic companies, they have written an open letter. The companies emphasize responsibility for climate, biodiversity, and society.

February 19 Icebug

Icebug presents summer's news 2026

Launches lightweight sneakers, waterproof hiking shoes and updated models with RB9X grip and low climate footprint. Focus on functional lifestyle and sustainability.

February 6 Icebug

Icebug launches slippery-surface weather service

Today marks Sweden's slipperiest day per Klimator data. 'Halkvarning' provides warnings to help users walk safer. They seek launch location suggestions.

Media coverage

March 2 Mynewsdesk

Icebug's call to Swedish companies: Don't wait for the politicians, act now! | Icebug AB

Icebug urges Swedish companies to act for the climate and society, and not wait for politics. Together with 100 Nordic B Corps, it emphasizes in a...

October 17, 2025 SGB Media Online

Icebug Presents New Winter Models with World-Leading Grip

The new styles feature BUGrip traction, waterproof membranes and transparent manufacturing. Jonsered, Sweden, October 16, 2025 — From its founding over twenty years ago, Swedish...

October 16, 2025 Resumé

Icebug enters the forest debate with new campaign

The question of how the forest is harvested in Sweden has been a hot issue in recent years. The EU wants to tighten the harvesting of so-called natural forest, while...

April 7, 2025 Sveriges Television

Higher customs duties in the USA have had an impact on stock markets worldwide. Among other things, the decision affects imports from Vietnam, which worries the shoe company Icebug in Gothenburg ..

Higher customs duties in the USA have had an impact on stock markets worldwide. Among other things, the decision affects imports from Vietnam, which worries the shoe company Icebug in Gothenburg ...

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