Latest INOV8 News & Updates

See the latest news and media coverage for INOV8. We track all announcements, press releases, and industry mentions in real time, all in one place.

INOV8

All-terrain footwear, apparel, and equipment brand

inov8.com

Headquarters: Kendal, United Kingdom
Founded year: 2003
Company type: Private company
Number of employees: 91–200
Industry: Footwear

Last updated May 5

Latest news about INOV8

In short: INOV8 athletes medalled at the 2026 CrossFit Games, while Sarah Perry and James Gibson set ultra records.

Company announcements

March 26 INOV8

INOV8 announces Reese Littlewood joins Team INOV8

The 19-year-old CrossFit athlete from Pennsylvania won the 2024 Teenage CrossFit Games. She favors F-LITE MAX and ROADFLY MAX shoes.

February 11 INOV8

INOV8 signs Yannick Noël to Team INOV8

The top ultra runner and master baker commits to a new deal and plans to excel in 2026. INOV8 interviews him on his goals.

October 30, 2025 INOV8

INOV8 celebrates athletes' October achievements

Highlights include Yannick Noël's 2nd at Diagonale des Fous and Sarah Perry's 95-lap Backyard Ultra world record.

October 20, 2025 INOV8

INOV8 athletes shone on the international stage

Angels Llobera wins Brama 100k; Yannick Noel second at Diagonale des Fous; Elise Delannoy and Laura Mayniel podium at Les Templiers; Sarah Perry advances at Backyard Ultra World Championships.

Media coverage

May 5 The Scotsman

Edinburgh-based AI and data services consultancy Inov8 bought by Waracle

We know that joining forces at this moment will provide a great opportunity to be part of Waracle's continued growth" - Brian Graham, founder and...

March 9 Gizmodo Japan

The leading candidate for spring/summer shoes. Sport sandals that seamlessly connect outdoors and the city

DESCENTE×INOV8 "RECOLITE 190 UNI DS" is a collaboration model between the British off-road shoe brand "INOV8 (INOV8)" and "DESCENTE (DESCENTE)". INOV8's outdoor sandal "RECOLITE 190 UNI" with DESCENTE's urban...

March 9 Endurance

INOV8 collaborates with Dani Speegle on limited-edition shoe - endurance.biz

Inov8 has partnered with fitness athlete Dani Speegle to develop a new limited-edition footwear collaboration.

October 23, 2025 The Westmorland Gazette

Lake District brand's pride as woman aces Backyard Ultra World Record

A LAKE District sporting brand has praised one of their Cumbrian runners- following a world record breaking achievement.

Never miss news about INOV8

Track INOV8 and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.

INOV8 competitors & trending companies

Browse news for competitors to INOV8 and other trending companies.