Latest INOV8 News & Updates

See the latest news and media coverage for INOV8. We track all announcements, press releases, and industry mentions in real time, all in one place.

INOV8

All-terrain footwear, apparel, and equipment brand

inov8.com

Headquarters: Kendal, United Kingdom
Founded year: 2003
Company type: Private company
Number of employees: 90–200
Industry: Footwear

Last updated Today

Latest news about INOV8

In short: INOV8 celebrated podium finishes at the 2026 CrossFit Games and released the new Trailfly Pro as part of a significant brand expansion.

Company announcements

March 26 INOV8

INOV8 announces Reese Littlewood joins Team INOV8

The 19-year-old CrossFit athlete from Pennsylvania won the 2024 Teenage CrossFit Games. She favors F-LITE MAX and ROADFLY MAX shoes.

February 11 INOV8

INOV8 signs Yannick Noël to Team INOV8

The top ultra runner and master baker commits to a new deal and plans to excel in 2026. INOV8 interviews him on his goals.

February 3 INOV8

INOV8 appoints Ricochet as its new French distributor partner

The expansion aligns with a 63 percent increase in pre-orders and reflects the company's strategic shift toward dedicated international distribution channels across Europe and North America.

30 October 2025 INOV8

INOV8 celebrates athletes' October achievements

Highlights include Yannick Noël's 2nd at Diagonale des Fous and Sarah Perry's 95-lap Backyard Ultra world record.

Media coverage

May 5 The Scotsman

Edinburgh-based AI and data services consultancy Inov8 bought by Waracle

We know that joining forces at this moment will provide a great opportunity to be part of Waracle's continued growth" - Brian Graham, founder and...

March 9 PR TIMES

INOV8 releases “Yokohama DeNA BayStars” design outdoor sandals | Descente Corporation Press Release

INOV8 (Innovate), the British off-road shoe brand developed by Descente Japan Co., Ltd., will sequentially release Yokohama DeNA BayStars* design outdoor sandals starting from March 27 (Fri), when professional baseball opens...

March 9 Endurance

INOV8 collaborates with Dani Speegle on limited-edition shoe - endurance.biz

Inov8 has partnered with fitness athlete Dani Speegle to develop a new limited-edition footwear collaboration.

23 October 2025 MSN

Sarah Perry storms to 95 laps at Big's Backyard Ultra, setting new women's world record

Running 395 miles over four days, Sarah Perry makes her mark on the growing legacy of female ultra runners doing the impossible...

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