Latest Peak Performance News & Updates

See the latest news and media coverage for Peak Performance. We track all announcements, press releases, and industry mentions in real time, all in one place.

Peak Performance

Technical outdoor and sportswear brand

peakperformance.com

Headquarters: Ladugårdsgärdet, Sweden
Founded year: 1986
Company type: Private company
Number of employees: 1,000–1,100
Industry: Apparel & Accessories

Last updated October 28

Latest news about Peak Performance

In short: Peak Performance named Stefano Saccone Brand President as Sara Molnar departed

Company announcements

April 30 Peak Performance

Peak Performance joins European Outdoor Group

The organization expresses gladness to be part of the community.

March 31 Peak Performance

Peak Performance renews FIS Freeride World Tour partnership until 2031

The agreement emphasizes athlete-driven product development, safety initiatives, and global freeride community expansion. Leaders express excitement about nurturing athletes and fans.

December 11, 2025 Peak Performance

Peak Performance launches Burrard store

They host an epic rail jam in downtown Vancouver with top local riders. Powder Magazine praises bringing skiing to the city. Full recap at link.

November 28, 2025 Peak Performance

Peak Performance opens new brand store in downtown Vancouver

Located at 813 Burrard St on iconic Burrard Street, it celebrates Swedish heritage, premium quality, and active lifestyle.

Media coverage

October 28 Freeride

Peak Performance celebrates 40 years with new versions of classics

Peak Performance celebrates 40 years with a limited edition ski collection inspired by the brand's archive. At its center is an updated version of...

October 26 MSN

Peak Performance Alpine GORE-TEX 3L shell: 17 seasons tested

Peak Performance's Alpine GORE-TEX 3L Shell: Seventeen Seasons in the Making After 17 seasons of development, Peak Performance's Alpine GORE-TEX 3L shell returns as a...

October 19 界面新闻

Peak Performance's "Born from Helium" HELIUM Pop-up Space Officially Opens at Shanyang Garden in Shanghai

(Shanghai, October 17, 2026) Marking its 40th anniversary, the Nordic-inspired alpine free-skiing brand Peak Performance has created the Peak Performance "Born from Helium" HELIUM pop-up space at Shanyang Garden in Shanghai. Through this event, Peak Performance simultaneously presents the 2026 Autumn/Winter HELIUM family lightweight down jacket collection, led by brand ambassador Liu Wen, and interprets the concept of lightness—"light on the body, natural in movement"—under the theme "Born from Helium." On the day of the opening...

October 9, 2018 Expressen

Peak Performance is bought by the Finnish giant Amer Sports

The Finnish sports giant Amer Sports announces that they are buying the Swedish-founded classic brand in a press release released on Monday morning. The seller is the Danish company IC...

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