Houdini launches F/W26 freeride collection
The new backcountry line features circular design principles, technical innovation, and nature respect.
Latest Houdini Sportswear News & Updates
See the latest news and media coverage for Houdini. We track all announcements, press releases, and industry mentions in real time, all in one place.
Sustainable performance outdoor apparel brand
houdinisportswear.com- Headquarters
- Stockholm, Sweden
- Founded year
- 1993
- Company type
- Public company
- Number of employees
- 50–84
- Industry
- Apparel & Accessories
Last updated
Latest news about Houdini Sportswear (Houdini)
In short: Houdini returned to profit, named a chairman, launched product collaborations, and advanced sustainability goals.
Company announcements
Houdini launches collaboration with Demon Footwear
The 'Silvestre' collection launches October 8, merging adventure and elegance in a new partnership.
Houdini introduces its pre-fall 2026 collection
The new lineup features layered systems with performance technology and circular design. Key items include the Lykan, Enfold Tee, and One Parka.
Houdini launches its sustainable Fall Winter 2026 performance collection
The range includes updated Lykan insulation garments, seamless trekking apparel, and nature-inspired colors developed with circular materials and zero toxic chemicals.
Media coverage
Houdini Sportswear and Demon Footwear Release the Sylvestre Approach Shoe — eye_C
Where function meets form, Houdini Sportswear and Demon Footwear find common ground on the Sylvestre Approach Shoe, a technical silhouette built to move effortlessly between...
Gap Inc., Target Corp. and Houdini Sportswear Commit to Textile Recycling
Gap Inc., Target Corp. and Stockholm-based Houdini Sportswear have made commitments to reduce waste ...
Craft and Houdini Sportswear Unveil Limited-Edition Kype Pro Collaboration
In anticipation of the Stockholm Marathon 2025, Craft and Houdini Sportswear have partnered to release a nature-inspired version of the Kype Pro race shoe. This...
HOUDINI SPORTSWEAR UNVEILS 2024 PLANETARY BOUNDARIES ASSESSMENT, COMPLETE ANALYSIS OF BRAND'S ENVIRONMENTAL IMPACT AND FUTURE INITIATIVES
STOCKHOLM, June 4, 2024 /PRNewswire/ -- Houdini Sportswear, a pioneer in progressive outdoor apparel, is announcing release of its 2024 impact report based on the...
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