Latest Houdini Sportswear News & Updates

See the latest news and media coverage for Houdini. We track all announcements, press releases, and industry mentions in real time, all in one place.

Houdini Sportswear (Houdini)

Sustainable performance outdoor apparel brand

houdinisportswear.com

Headquarters: Stockholm, Sweden
Founded year: 1993
Company type: Public company
Number of employees: 10–90
Industry: Apparel & Accessories

Last updated Today

Latest news about Houdini Sportswear (Houdini)

In short: Houdini achieved 100% sustainable fabric usage, launched circular performance collections, and partnered with Syre for textile recycling.

Company announcements

August 26 Houdini

Houdini pledges responsibility for nature and sustainable circular systems

The statement articulates principles against overconsumption while promoting shared knowledge, individuality, and positive environmental impact across all operations.

March 10 Houdini

Houdini collaborates with Demon Design on Silvestre shoe

Silvestre is a sustainable technical trekking shoe blending Demon's elegance with Houdini's design. It will sell through their channels and premium retailers globally.

16 September 2025 Houdini

Houdini announces Skrapan Climbing Club meets weekly

Meetups occur every Tuesday around Stockholm with Moumo Scandinavia; rain days shift to indoor workshops or hangouts, open to all levels and free.

12 September 2025 Houdini

Houdini hosts a panel on sustainable fashion

The panel during NYFW and Climate Week partners with SACCNY and Blossom Sustainability to discuss scaling sustainable fashion solutions.

Media coverage

March 17 Eye_C

Houdini Sportswear and Demon Footwear Release the Sylvestre Approach Shoe — eye_C

Where function meets form, Houdini Sportswear and Demon Footwear find common ground on the Sylvestre Approach Shoe, a technical silhouette built to move effortlessly between...

25 June 2025 MSN

Gap Inc., Target Corp. and Houdini Sportswear Commit to Textile Recycling

Gap Inc., Target Corp. and Stockholm-based Houdini Sportswear have made commitments to reduce waste by partnering with Syre, a new company for "hyperscaling" textile-to-textile recycling...

28 May 2025 Hypebeast

Craft and Houdini Sportswear Unveil Limited-Edition Kype Pro Collaboration

In anticipation of the Stockholm Marathon 2025, Craft and Houdini Sportswear have partnered to release a nature-inspired version of the Kype Pro race shoe. This...

4 June 2024 Yahoo Finance

HOUDINI SPORTSWEAR UNVEILS 2024 PLANETARY BOUNDARIES ASSESSMENT, COMPLETE ANALYSIS OF BRAND'S ENVIRONMENTAL IMPACT AND FUTURE INITIATIVES

STOCKHOLM, June 4, 2024 /PRNewswire/ -- Houdini Sportswear, a pioneer in progressive outdoor apparel, is announcing release of its 2024 impact report based on the...

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