Smartwool named Vendor Partner of the Year
The award from Grassroots Outdoor Alliance recognizes their partnership and commitment to specialty retail.
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Merino wool apparel and accessories
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In short: Smartwool secured several product awards, announced major mountain resort partnerships, and expanded its athlete and event sponsorships.
The award from Grassroots Outdoor Alliance recognizes their partnership and commitment to specialty retail.
The collaboration designates Smartwool as official sock, base layer, and mid-layer partner for select Alterra resorts and Ikon Pass network
Smartwool emphasizes moving toward a circular business model with Repair, Resell, and Upcycled Gear initiatives.
The camp emphasized collaboration among reps, retailers, and partners, with gravel rides and mountain biking.
Smartwool announced an agreement with Life Time that will bring high-performance Merino wool socks and performance apparel, as well as immersive brand experiences to Life...
VF Corporation, commonly branded ... footwear and accessories under marquee names such as The North Face, Vans, Timberland, Dickies, JanSport and Smartwool....
Industry leaders bring the natural performance benefits of Merino wool to mountains across North America. Smartwool® and icebreaker®...
Industry leaders bring the natural performance benefits of Merino wool to mountains across North AmericaDenver, CO, Oct. 07, 2025 (GLOBE NEWSWIRE) -- Smartwool® and icebreaker...
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