Latest Smartwool News & Updates
See the latest news and media coverage for Smartwool. We track all announcements, press releases, and industry mentions in real time, all in one place.
Merino wool apparel and accessories
smartwool.com- Headquarters
- Denver, United States
- Founded year
- 1994
- Company type
- Public company
- Number of employees
- 125–200
Latest news about Smartwool
Company announcements
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Smartwool launches Chase Woah campaign
The campaign captures outdoor clarity moments and earns recognition in Ad Club Colorado's The Fifty of 2025 list.
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Smartwool partners with icebreaker and Alterra Mountain Company
The collaboration designates Smartwool as official sock, base layer, and mid-layer partner for select Alterra resorts and Ikon Pass network
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Smartwool featured in Field Mag circular gear list
Smartwool emphasizes moving toward a circular business model with Repair, Resell, and Upcycled Gear initiatives.
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Smartwool joins Mountain Source Bike Camp in Steamboat Springs
The camp emphasized collaboration among reps, retailers, and partners, with gravel rides and mountain biking.
Media coverage
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Smartwool Announces Sponsorship Agreement with Life Time
Smartwool announced an agreement with Life Time that will bring high-performance Merino wool socks and performance apparel, as well as immersive brand experiences to Life...
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V.F. Corporation (NYSE:VFC) Receives Average Rating of “Hold” from Brokerages - Ticker Report
VF Corporation, commonly branded ... footwear and accessories under marquee names such as The North Face, Vans, Timberland, Dickies, JanSport and Smartwool....
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Smartwool and icebreaker Announce Partnership with Alterra Mountain Company
Industry leaders bring the natural performance benefits of Merino wool to mountains across North America. Smartwool® and icebreaker®...
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Smartwool and icebreaker Announce Partnership with Alterra Mountain Company
Industry leaders bring the natural performance benefits of Merino wool to mountains across North AmericaDenver, CO, Oct. 07, 2025 (GLOBE NEWSWIRE) -- Smartwool® and icebreaker...
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