Smartwool named Vendor Partner of the Year
The award from Grassroots Outdoor Alliance recognizes their partnership and commitment to specialty retail.
Latest Smartwool News & Updates
See the latest news and media coverage for Smartwool. We track all announcements, press releases, and industry mentions in real time, all in one place.
Merino wool apparel and accessories
smartwool.com- Headquarters
- Denver, United States
- Founded year
- 1994
- Company type
- Public company
- Number of employees
- 125–200
Last updated
Latest news about Smartwool
In short: Smartwool secured several product awards, announced major mountain resort partnerships, and expanded its athlete and event sponsorships.
Company announcements
Smartwool partners with icebreaker and Alterra Mountain Company
The collaboration designates Smartwool as official sock, base layer, and mid-layer partner for select Alterra resorts and Ikon Pass network
Smartwool featured in Field Mag circular gear list
Smartwool emphasizes moving toward a circular business model with Repair, Resell, and Upcycled Gear initiatives.
Smartwool joins Mountain Source Bike Camp in Steamboat Springs
The camp emphasized collaboration among reps, retailers, and partners, with gravel rides and mountain biking.
Media coverage
Smartwool Announces Sponsorship Agreement with Life Time
Smartwool announced an agreement with Life Time that will bring high-performance Merino wool socks and performance apparel, as well as immersive brand experiences to Life...
V.F. Corporation (NYSE:VFC) Receives Average Rating of “Hold” from Brokerages - Ticker Report
VF Corporation, commonly branded ... footwear and accessories under marquee names such as The North Face, Vans, Timberland, Dickies, JanSport and Smartwool....
Smartwool and icebreaker Announce Partnership with Alterra Mountain Company
Industry leaders bring the natural performance benefits of Merino wool to mountains across North America. Smartwool® and icebreaker®...
Smartwool and icebreaker Announce Partnership with Alterra Mountain Company
Industry leaders bring the natural performance benefits of Merino wool to mountains across North AmericaDenver, CO, Oct. 07, 2025 (GLOBE NEWSWIRE) -- Smartwool® and icebreaker...
Never miss news about Smartwool
Track Smartwool and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.
Smartwool competitors & trending companies
Browse news for competitors to Smartwool and other trending companies.
Devold
icebreaker
Woolpower
Fujitsu
Kennedy Wilson
CervoMed
Eoptolink
Ligent
InnoLight
Nauticus Robotics
Regentis Biomaterials
Clearfield
IMC
Helical Fusion
BDO
PwC
Icertis
Deloitte
Execo
Grant Thornton
Aktis Oncology
GEODNET
Moxie
Onorato
Aloe Care
Tombot
CarePredict
Labrador
Joy for All
Intuition Robotics
temi
Rocket55
Kreativ HQ
NATIV3
Snap Agency