Astrid Wild expands size range
They now offer 42 pant sizes and tops from XXS to 4XL, with more sizes and products planned for 2026. The expansion responds to community demand for inclusive outdoor clothing.
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Size-inclusive women's outdoor apparel
astridwild.comLast updated
In short: Astrid Wild achieved profitability and surpassed 20 million SEK in sales while expanding into physical retail with its first Stockholm store.
They now offer 42 pant sizes and tops from XXS to 4XL, with more sizes and products planned for 2026. The expansion responds to community demand for inclusive outdoor clothing.
The site now lists models' sizes and full measurements to aid fit selection, and customers are invited to provide feedback on size guidance.
The new location welcomed the community and partners, with hours on Tuesdays and Thursdays from 10 to 18 at Sankt Eriksgatan 116, Stockholm.
On September 11, Astrid Wild opens its first physical store and showroom at Sankt Eriksgatan 116 with activities and offers throughout the day.
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The Swedish outdoor brand Astrid Wild, which started in 2019, is now taking a step into physical retail. Next week, the founders Maria Paulsson Rönnbäck and...
The Swedish clothing brand Astrid Wild was founded in 2019 by Maria Paulsson Rönnbäck and Jemina Pomoell. Now they create outdoor clothing with good fit for women.
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