Latest Voyado News & Updates

Voyado explains why brands overinvest in anonymous visitor personalization

The ROI is low due to Safari's 7-day cookie wipe and GDPR, and alternative tracking like fingerprinting carries legal risks.

Voyado research: AI to reshape 39% of European retail marketing spend by 2030

The analysis covers six functions and four regions, with DACH leading in absolute exposure at 7.3 billion euros.

Voyado expands Bonnie AI agent with new capabilities

Bonnie now offers audience segmentation and campaign localization for retail marketers.

Voyado reveals three structural patterns of AI leaders in retail

Only 5% achieve scalable ROI; leaders integrate AI into decisions, unify data, and invest in skills and governance.

Voyado acquires company for Christmas: "A natural deal"

Just in time for Christmas, the SaaS company Voyado makes a new acquisition - Washere which has built a platform for digital membership cards. "Next year we will buy another one...

Erica Sandelin Ekelund was 'floored' when she first encountered Voyado, then as an investor. Now she is CEO of the company whose software helps retail companies..

Erica Sandelin Ekelund was 'floored' when she first encountered Voyado, then as an investor. Now she is CEO of the company whose software helps retail companies...

Swedish Voyado gets new major owner in billion deal The Swedish software company Voyado gets a new major owner in the form of the American investment company Viking, which was founded by..

Swedish Voyado gets new major owner in billion deal The Swedish software company Voyado gets a new major owner in the form of the American investment company Viking, which was founded by...

Viking Global Investors to buy majority stake in Voyado