Latest Salesforce News & Updates

See the latest news and media coverage for Salesforce. We track all announcements, press releases, and industry mentions in real time, all in one place.

Salesforce

Cloud-based agentic CRM and enterprise software platform

salesforce.com

Headquarters: San Francisco, United States
Company type: Public company
Number of employees: 90,000+
Industry: Software

Last updated Today

Latest news about Salesforce

In short: Salesforce agreed to acquire Braze for $5.66 billion and unveiled usage-based AI agent pricing

Company announcements

October 20 Salesforce

Salesforce signs deal to acquire Braze for $5.66B

The transaction closes in FY2028. It strengthens real-time engagement and AI capabilities within Salesforce’s Marketing Cloud and Customer 360 architecture.

October 15 Salesforce

Salesforce signs £2bn deal with HMRC to modernise tax services

The 15-year strategic agreement unifies legacy systems using Agentforce and Public Sector Solutions to deliver AI-assisted support for 39 million UK taxpayers by 2030.

September 30 Salesforce

Salesforce joins OpenAI Marketplace

Users can discover Agentforce and apply existing OpenAI commitments toward eligible partner products.

September 29 Salesforce

Salesforce signs definitive agreement to acquire Listen Labs

The acquisition expands AI-powered customer research capabilities for Marketing and Service Cloud, expected to close in Q4 FY27.

Media coverage

Today CNBC TV18

AU Small Finance Bank data leak: Salesforce says no platform vulnerability identified

Salesforce says it has not identified a platform vulnerability linked to the alleged AU Small Finance Bank data leak. The bank says its systems remain...

Yesterday MSN

Salesforce to acquire Loops, enhancing AI-powered analytics capabilities

Discover how Salesforce's acquisition of Loops is set to revolutionize AI-powered analytics, enhancing data insights and ...

Yesterday MSN

Salesforce buys startup building military software for war zones without internet

Salesforce is buying defence software start-up Rune Technologies in a deal that expands its push into military AI, targeting ...

October 28 Yahoo Finance

Salesforce (CRM) Brings In Usage Based AI Billing With New Agent Fabric Controls

Salesforce (NYSE:CRM) plans to introduce usage-based pricing for AI agent calls starting in November for customers on its platform. The company outlined new charges tied...

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