Latest Optimove News & Updates

See the latest news and media coverage for Optimove. We track all announcements, press releases, and industry mentions in real time, all in one place.

Optimove

AI-powered positionless marketing platform

optimove.com

Headquarters: New York, United States
Founded year: 2012
Company type: Private company
Number of employees: 500–1,000

Last updated Today

Latest news about Optimove

In short: Optimove acquired Smartico and cut 10% of its workforce to shift toward AI and "Positionless Marketing," while securing top Gartner rankings.

Company announcements

June 1 Optimove

Optimove launches Optimove AI marketing suite

It comprises three pillars: Native AI, Optimove MCP, and Custom Apps for tailored needs.

April 29 Optimove

Optimove maintains long-term partnership with Amelco

All Amelco clients now use Optimove, as shared by Amelco's Head of New Business.

April 21 Optimove

Optimove launches AI tools for content lifecycle

Tools support faster creation, brand compliance validation, customer-matched variations, and performance learning. They integrate creation, assurance, and decisioning.

April 15 Optimove

iGP partners with Optimove

The partnership integrates Optimove's advanced CRM marketing and AI-driven player engagement into the iGP platform. Operators gain real-time data segmentation, personalized campaigns, and higher player lifetime value.

Media coverage

Yesterday InterGame

Optimove to cut 10% of jobs in AI push

Igaming marketing platform Optimove CEO Pini Yakuel has revealed the “painful” decision to cut 10 per cent of his staff in a push towards AI...

May 1 Markets Insider

Optimove Expands Data Connectivity to Fuel High-Precision AI Decisioning

Optimove, the creator of Positionless Marketing, unveiled expanded data capabilities designed to bridge the gap between massive data environments and actionable AI-driven decisioning. Recognizing that...

April 15 EGR Intel

Optimove swoops for gamification-led CRM supplier - EGR North America

Undisclosed deal for Sofia-based Smartico will see both businesses continue to operate independently post completion...

April 7 Southern Daily Echo

Optimove shores up its status in iGaming via Smartico M&A

Optimove has agreed definitive terms to acquire Smartico to advance its ’positionless marketing’ capabilities for all iGaming clients.

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