Latest Optimove News & Updates

See the latest news and media coverage for Optimove. We track all announcements, press releases, and industry mentions in real time, all in one place.

Company icon
Optimove

AI decisioning platform for multichannel marketing

optimove.com
Headquarters
New York, United States
Founded year
2012
Company type
Private company
Number of employees
500–1,000
Industry
Software

Last updated

Latest news about Optimove

In short: Optimove launched an AI marketing suite, acquired Smartico for gamification, and cut 10% of its staff to focus on AI-driven innovation.

Company announcements

Optimove

Optimove introduces OptiGenie, a native AI agent

OptiGenie brings natural-language MCP capabilities directly into the Optimove platform, letting marketers build and refine campaigns in plain English while retaining control.

Optimove

Optimove launches AI tools for content lifecycle

Tools support faster creation, brand compliance validation, customer-matched variations, and performance learning. They integrate creation, assurance, and decisioning.

Unlock all announcements with a

Media coverage

InterGame

Optimove to cut 10% of jobs in AI push

Igaming marketing platform Optimove CEO Pini Yakuel has revealed the “painful” decision to cut 10 per cent of his staff in a push towards AI...

SBC News

Optimove shores up its status in iGaming via Smartico M&A

Optimove has agreed definitive terms to acquire Smartico to advance its ’positionless marketing’ capabilities for all iGaming clients.

Unlock all articles with a

Never miss news about Optimove

Track Optimove and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.

Optimove competitors & trending companies

Browse news for competitors to Optimove and other trending companies.