Latest Optimove News & Updates

See the latest news and media coverage for Optimove. We track all announcements, press releases, and industry mentions in real time, all in one place.

Optimove

AI-powered multichannel marketing and customer engagement platform

optimove.com

Headquarters: New York, United States
Founded year: 2012
Company type: Private company
Number of employees: 540–1,000
Industry: Software

Last updated October 28

Latest news about Optimove

In short: Optimove launched AI tools, won awards, moved to acquire Smartico and cut 10% of staff.

Company announcements

October 28 Optimove

Optimove introduces AI agents

These tools assist with spotting opportunities, creating content, and optimizing campaigns through plain language prompts.

April 6 Optimove

Optimove acquires Smartico

Smartico will continue as independent, both innovate in iGaming CRM.

March 3, 2025 Optimove

Optimove acquires Adact to enhance AI-orchestrated gamification

The acquisition integrates Adact's gamification technology into Optimove's Positionless Marketing platform, enabling marketers to create gamified experiences without technical support.

September 27, 2021 Optimove

Optimove raises $75M to accelerate growth and M&A

The investment from Summit Partners will fund hiring, platform expansion, and acquisitions.

Media coverage

June 17 Intergame

Optimove to cut 10% of jobs in AI push

Igaming marketing platform Optimove CEO Pini Yakuel has revealed the “painful” decision to cut 10 per cent of his staff in a push towards AI...

May 1 The Manila Times

Optimove Expands Data Connectivity to Fuel High-Precision AI Decisioning

New York, May 01, 2026 (GLOBE NEWSWIRE)-- Optimove, the creator of Positionless Marketing, unveiled expanded data capabilities designed to bridge the gap between massive data...

April 15 EGR Intel

Optimove swoops for gamification-led CRM supplier - EGR North America

Undisclosed deal for Sofia-based Smartico will see both businesses continue to operate independently post completion...

April 7 SBC News

Optimove shores up its status in iGaming via Smartico M&A

Optimove has agreed definitive terms to acquire Smartico to advance its ’positionless marketing’ capabilities for all iGaming clients.

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