Amperity partners with Stellantis for personalized customer context
The CDP provider powers trusted customer experiences across Stellantis brands using unified profiles and real-time activation capabilities.
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AI-powered customer context platform
amperity.comLast updated
In short: Amperity launched Pér, added Stellantis, returned founders to co-CEO roles, and cut jobs.
The CDP provider powers trusted customer experiences across Stellantis brands using unified profiles and real-time activation capabilities.
Pér enables brands to investigate customer changes, generate recommendations, and execute approved actions through existing workflows while maintaining governance.
This new tool integrates business metrics with identity-resolved data, enabling teams to investigate trends using in-context AI capabilities.
This new tool aims to break repetitive decision-making patterns for better customer outcomes.
Amperity will enable Stellantis to recognize customers across brands, households and vehicles to deliver relevant experiences in the moments that matter.
Grounded in trusted customer profiles, Pér helps teams get answers, decide what to do next, and move approved decisions into enabled workflows.
The company, which employs more than 200 globally, did not specify how may jobs were cut, only that "a number of talented people are leaving...
Amperity co-founders Kabir Shahani (left) and Derek Slager in 2017. They are now co-CEOs of the Seattle startup. (Amperity Photo) Amperity is putting its...
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