Iterable appoints Teri Hatfield as Chief Revenue Officer
Salesforce's Teri Hatfield joins Iterable to lead revenue strategy. This leadership hire aims to drive growth for the customer engagement platform in the AI sector.
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AI customer engagement platform
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In short: Iterable appointed Sam Allen as CEO, expanded its Nova AI suite, and faced media reports regarding a security breach at a partner airport.
Salesforce's Teri Hatfield joins Iterable to lead revenue strategy. This leadership hire aims to drive growth for the customer engagement platform in the AI sector.
Governance must enforce live AI decisions, not just written policies, and comply with regulations like the EU AI Act.
The integration enables real-time, personalized cross-channel marketing without data duplication, leveraging a closed-loop lakehouse architecture.
Report reveals marketing's increased output lacks efficiency, AI underutilized in decisioning, personalization ineffective, execution slow, and teams hesitant to adapt. It highlights gaps between tools and agility.
Researcher believes overprivileged Iterable creds exposed 8.8M customer records - and could have enabled mass deletion...
Researcher believes overprivileged Iterable creds exposed 8.8M customer records – and could have enabled mass deletion...
Iterable's new CEO is a decorated Marine Corps veteran who served in Bosnia, then logged decades of tech experience, including under Marc Benioff's tutelage, bringing...
Iterable, the AI customer engagement platform, today announced Nova Agent, an AI agent built to act on customer behavior in real time, alongside a new...
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