Attest reports class identity shifting in UK and US
The research shows 1 in 7 Brits identify with multiple classes, while 43% of Americans want to improve class status.
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In short: Attest released research on evolving consumer class identities and 2026 market trends, while expanding its leadership team and data quality pledges.
The research shows 1 in 7 Brits identify with multiple classes, while 43% of Americans want to improve class status.
Nearly 6 million Brits identify with multiple classes, challenging traditional consumer segmentation.
The study identifies a new group called Polyclass, with over a third of Brits shifting class identity.
The commitment is independently verified and aims to fight data fraud and AI-generated fake responses.
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