Latest Forsta News & Updates

See the latest news and media coverage for Forsta. We track all announcements, press releases, and industry mentions in real time, all in one place.

Forsta

AI-powered human experience platform

forsta.com

Headquarters: London, United Kingdom
Company type: Private company
Number of employees: 500–1,000

Last updated Today

Latest news about Forsta

In short: Forsta was acquired by Qualtrics for $6.75 billion and consistently recognized as a leader in the Gartner Magic Quadrant for VoC platforms.

Company announcements

May 18 Forsta

Forsta acquired by Qualtrics for $6.75 billion

The deal combines Qualtrics' XM platform with Forsta's healthcare data to create the largest human experience AI dataset.

April 22 Forsta

Forsta powers Sky's unified customer insights

Sky transforms service with real-time feedback, shared routines, and centered approach, reducing friction and enhancing collaboration.

April 14 Forsta

Forsta earns 2026 Global Recognition Award in Customer Experience

Selected from over 15,000 entrants, it ranks Forsta in the top 5.8% worldwide. The HX Platform supports this, recognized as a leader by Gartner and IDC.

April 8 Forsta

Forsta discusses iOS 26 impact on SMS surveys

The update introduces friction for unknown senders, declining response rates. CX leaders should diversify channels, adopt connected listening, and leverage AI for action. Forsta's HX Platform unifies data.

Media coverage

May 18 Becker's Hospital Review

Qualtrics completes $6.75B deal for Press Ganey

Qualtrics completes 6.75B deal for Press Ganey, integrating AI with patient experience data from 41,000 healthcare facilities.

March 20 AK&M

American software company Qualtrics acquires Press Ganey Forsta for $6.75 billion

The American software company Qualtrics International Inc. has signed an agreement to acquire Press Ganey Forsta for $6.75 billion. This is reported in a Qualtrics...

March 10 Morningstar

Press Ganey Forsta Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms

Recognition marks the fourth consecutive time the company has been positioned as a Leader. Press Ganey Forsta, a leader in experience measurement, data analytics, and...

March 9 MarTech Cube

Forsta Launches AI Market Research Agents

Forsta introduces AI agents in Research HX to help research teams improve speed, insights, and data quality in experience measurement and market research.

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