Latest Zappi News & Updates

See the latest news and media coverage for Zappi. We track all announcements, press releases, and industry mentions in real time, all in one place.

Zappi

Consumer insights platform

zappi.io

Headquarters: Boston, United States
Founded year: 2013
Company type: Private company
Number of employees: 300–500
Industry: Software

Last updated Today

Latest news about Zappi

In short: Zappi launched AI-powered ad testing and concept tools, reported 243% ROI, and won multiple industry awards.

Company announcements

July 9 Zappi

Zappi introduces Curated Norms for Activate It

The feature offers statistically robust and representative category benchmarks to help teams evaluate commercial potential and make confident innovation decisions.

July 7 Zappi

Zappi launches Amplify AI for ad testing

The AI-powered system tests creative assets at scale, backed by over a million consumer responses.

June 30 Zappi

Zappi launches Amplify AI and the new Amplify Hub for ad testing

Amplify AI predicts social video performance using synthetic respondents. The Amplify Hub centralizes asset organization and comparison across campaigns.

2 December 2025 Zappi

Zappi wins the 2025 ASC/MRS Award for Best Technology Innovation

The organization received the award for its AI-powered Zappi Innovation System. A Forrester study cited significant ROI and revenue lifts for users.

Media coverage

September 22 Research Live

Zappi and Picsart work together on AI agent

AI media production and distribution platform Picsart has partnered with insights platform Zappi to release an AI agent focused on providing evidence to support creative...

June 28 Le Lézard

Zappi Acquires Chicago-Based Start-Up Data Quorum to Elevate Platform Capabilities

BOSTON, Sept. 14, 2021 /PRNewswire-PRWeb/ -- Zappi, the ad and innovation testing platform built by brands for brands, today announced it has acquired the business...

1 December 2025 PR Newswire

Zappi Introduces Its First Brand Health Tracker: Connected, Always-On and Accessible for Every Marketing Team

/PRNewswire/ -- Zappi, the leading consumer insights platform helping global brands win with consumers, today announced the launch of its Brand Health Tracker,...

13 December 2022 American City Business Journals

Marketing tech firm raises $170M to eliminate focus groups

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Zappi, which opened its...

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