Zappi launches its Brand Health Tracker
It connects advertising, innovation and brand data in a single platform to give marketers a continuous pulse on growth drivers.
Latest Zappi News & Updates
See the latest news and media coverage for Zappi. We track all announcements, press releases, and industry mentions in real time, all in one place.
Consumer insights platform
zappi.io- Headquarters
- Boston, United States
- Founded year
- 2013
- Company type
- Private company
- Number of employees
- 300–500
Last updated
Latest news about Zappi
In short: Zappi expanded its consumer insights platform with new AI-powered product development tools, brand tracking, and strategic partnerships.
Company announcements
Zappi delivered 243% ROI for global consumer brands
An independent study confirmed the ROI, highlighting the platform's value for consumer brands.
Zappi appoints Mike D'Aloia as chief revenue officer
He will lead global sales and customer organizations to accelerate growth.
Zappi launches a new creative digital advertising tool
It allows customers to assess creative campaigns before committing budget and measures emotional reactions, feedback, and second-by-second responses.
Media coverage
Zappi Acquires Chicago-Based Start-Up Data Quorum to Elevate Platform Capabilities
BOSTON, Sept. 14, 2021 /PRNewswire-PRWeb/ -- Zappi, the ad and innovation testing platform built by brands for brands, today announced it has acquired the business...
Zappi Introduces Its First Brand Health Tracker: Connected, Always-On and Accessible for Every Marketing Team
/PRNewswire/ -- Zappi, the leading consumer insights platform helping global brands win with consumers, today announced the launch of its Brand Health Tracker,...
How AI is reshaping agency strategy and storytelling in 2025
Four ways to incorporate the technology and improve results and efficiency...
Marketing tech firm raises $170M to eliminate focus groups
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Zappi, which opened its...
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