Latest Zappi News & Updates

See the latest news and media coverage for Zappi. We track all announcements, press releases, and industry mentions in real time, all in one place.

Zappi

Consumer insights platform

zappi.io

Headquarters: Boston, United States
Founded year: 2013
Company type: Private company
Number of employees: 300–500
Industry: Advertising & Marketing

Last updated Today

Latest news about Zappi

In short: Zappi expanded its AI capabilities with new tools like Amplify AI and Concept Creation Agents, earning industry awards and a 243% ROI.

Company announcements

July 7 Zappi

Zappi launches Amplify AI for ad testing

The AI-powered system tests creative assets at scale, backed by over a million consumer responses.

19 November 2025 Zappi

Zappi launches its Brand Health Tracker

It connects advertising, innovation and brand data in a single platform to give marketers a continuous pulse on growth drivers.

13 May 2025 Zappi

Zappi delivered 243% ROI for global consumer brands

An independent study confirmed the ROI, highlighting the platform's value for consumer brands.

8 May 2025 Zappi

Zappi appoints Mike D'Aloia as chief revenue officer

He will lead global sales and customer organizations to accelerate growth.

Media coverage

July 13 Research Live

Zappi releases advertising analysis tool

Consumer insights platform Zappi has launched a predictive advertising testing tool focused on social video advertisements.

June 28 Lelezard

Zappi Acquires Chicago-Based Start-Up Data Quorum to Elevate Platform Capabilities

BOSTON, Sept. 14, 2021 /PRNewswire-PRWeb/ -- Zappi, the ad and innovation testing platform built by brands for brands, today announced it has acquired the business...

1 December 2025 PR Newswire

Zappi Introduces Its First Brand Health Tracker: Connected, Always-On and Accessible for Every Marketing Team

/PRNewswire/ -- Zappi, the leading consumer insights platform helping global brands win with consumers, today announced the launch of its Brand Health Tracker,...

13 December 2022 The Business Journals

Marketing tech firm raises $170M to eliminate focus groups

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Zappi, which opened its...

Never miss news about Zappi

Track Zappi and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.

Zappi competitors & trending companies

Browse news for competitors to Zappi and other trending companies.