Zappi launches its Brand Health Tracker
It connects advertising, innovation and brand data in a single platform to give marketers a continuous pulse on growth drivers.
Latest Zappi News & Updates
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Consumer insights platform
zappi.io- Headquarters
- Boston, United States
- Founded year
- 2013
- Company type
- Private company
- Number of employees
- 300–500
Last updated
Latest news about Zappi
In short: Zappi expanded its consumer insights platform with new AI agents and brand health tracking tools while demonstrating a 243% return on investment.
Company announcements
Zappi delivered 243% ROI for global consumer brands
An independent study confirmed the ROI, highlighting the platform's value for consumer brands.
Zappi appoints Mike D'Aloia as chief revenue officer
He will lead global sales and customer organizations to accelerate growth.
Zappi launches a new creative digital advertising tool
It allows customers to assess creative campaigns before committing budget and measures emotional reactions, feedback, and second-by-second responses.
Media coverage
Zappi Introduces Its First Brand Health Tracker: Connected, Always-On and Accessible for Every Marketing Team
/PRNewswire/ -- Zappi, the leading consumer insights platform helping global brands win with consumers, today announced the launch of its Brand Health Tracker,...
How AI is reshaping agency strategy and storytelling in 2025
Four ways to incorporate the technology and improve results and efficiency...
ZAPPI DELIVERED 243% ROI FOR GLOBAL CONSUMER BRANDS, ACCORDING TO INDEPENDENT STUDY
Independent Total Economic Impact™ (TEI) study finds Zappi drove $7.5M in net present value through improved ROAS, accelerated innovation and reduced research costs Based on...
Marketing tech firm raises $170M to eliminate focus groups
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Zappi, which opened its...
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