Latest Yabble News & Updates

See the latest news and media coverage for Yabble. We track all announcements, press releases, and industry mentions in real time, all in one place.

Yabble

AI-powered market research platform

yabble.com

Headquarters: Auckland, New Zealand
Founded year: 2013
Company type: Private company
Number of employees: 25–50

Last updated Today

Latest news about Yabble

In short: Yabble was acquired by YouGov for over £4.5 million while the company continued to advance its AI-powered Virtual Audiences platform.

Company announcements

Yesterday Yabble

Yabble explores AI personas for market research with expert Q&A

Doug Guion answers ten questions from Esomar on building, bias, best practices, and use cases for qualitative AI personas.

Yesterday Yabble

Yabble identifies emotional whitespace in insurance brands

AI personas reveal consumers feel distance despite satisfaction, and the gap between Lemonade and State Farm offers opportunity.

April 16 Yabble

Yabble explains why recurring ad characters overperform

It reports Virtual Audiences research showing characters increase recall, emotional engagement, and long-term brand value, especially in low-involvement categories.

April 16 Yabble

Yabble discusses how to make OOH advertising effective

It covers location, audience testing with AI personas, and sustainability concerns for campaigns.

Media coverage

18 May 2024 London Stock Exchange

YouGov shares soar following raised guidance and Yabble acquisition

(Alliance News) - YouGov PLC on Tuesday said it expects to outperform previous guidance for financial 2024 and announced the acquisition of insights firm Yabble...

8 June 2023 Insights Association

Yabble Unveils New ChatGPT Plugin, Revolutionizing Market Research with Instant Insights - Industry News

Only end-to-end AI research solution available in the ChatGPT plugin store.

8 September 2021 Startup Daily

New Zealand AI insights startup Yabble raises $3 million for Australian expansion

New Zealand data insights startup Yabble has raised NZ$3 million (A$2.9m) as it looks to expand into Australia and then the US. The AI company’s...

18 May 2021 Australasian Lawyer

Tompkins Wake advises Yabble on $3.2m capital raise

Tompkins Wake has advised startup data and insights platform Yabble on a capital raise that has beefed up the company's funds by $3.2m. Hillfarrance Venture...

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