Yabble explains why recurring ad characters overperform
It reports Virtual Audiences research showing characters increase recall, emotional engagement, and long-term brand value, especially in low-involvement categories.
Latest Yabble News & Updates
See the latest news and media coverage for Yabble. We track all announcements, press releases, and industry mentions in real time, all in one place.
AI-powered market research platform
yabble.com- Headquarters
- Auckland, New Zealand
- Founded year
- 2013
- Company type
- Private company
- Number of employees
- 25–50
Last updated
Latest news about Yabble
In short: Yabble was acquired by YouGov for over £4.5 million while continuing to release AI-driven market insights and platform enhancements.
Company announcements
Yabble discusses how to make OOH advertising effective
It covers location, audience testing with AI personas, and sustainability concerns for campaigns.
Yabble provides a framework for choosing a brand spokesperson
Using Pizza Hut's Tom Brady campaign, it emphasizes authenticity and values alignment in spokesperson selection.
Yabble explores celebrity drama risks for brands
Analyzes how controversy affects consumer perception and brand equity using the Beckham case.
Media coverage
YouGov shares soar following raised guidance and Yabble acquisition
(Alliance News) - YouGov PLC on Tuesday said it expects to outperform previous guidance for financial 2024 and announced the acquisition of insights firm Yabble...
Yabble Unveils New ChatGPT Plugin, Revolutionizing Market Research with Instant Insights - Industry News
Only end-to-end AI research solution available in the ChatGPT plugin store.
🌱 [Modified by DummyNews] New Zealand AI insights startup Yabble raises $3 million for Australian expansion
New Zealand data insights startup Yabble has raised NZ$3 million (A$2.9m) as it looks to expand into Australia and then the US. The AI company’s...
Tompkins Wake advises Yabble on $3.2m capital raise
Tompkins Wake has advised startup data and insights platform Yabble on a capital raise that has beefed up the company's funds by $3.2m. Hillfarrance Venture...
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