Latest DISQO News & Updates

See the latest news and media coverage for DISQO. We track all announcements, press releases, and industry mentions in real time, all in one place.

DISQO

Cross-platform advertising measurement platform

disqo.com

Headquarters: Glendale, United States
Founded year: 2015
Company type: Private company
Number of employees: 250–500
Industry: Advertising & Marketing

Last updated Today

Latest news about DISQO

In short: DISQO launched the industry's first AI Search Lift tool, expanded its advertising partnerships, and appointed Terri Walter as CMO.

Company announcements

June 23 DISQO

DISQO launches AI Search Lift to measure ad impact on LLMs

It measures whether advertising drives incremental brand interactions in LLM and AI-powered search environments using consumer-consented panel data.

April 23 DISQO

DISQO measures PATTERN Beauty's TV campaign brand lift

TV drives +9 points in awareness and consideration. Programmatic TV yields +11 points ad awareness lift. Partners with Tatari for activation.

April 21 DISQO

DISQO appoints Terri Walter as Chief Marketing Officer

Industry veteran with two decades in ad tech and AI expertise joins to lead marketing, brand, and go-to-market strategy amid rapid growth. She reports to CEO Armen Adjemian.

April 10 DISQO

DISQO presents AI manifesto

It advocates building trustworthy marketing AI systems that provide direction over output, preserve context, and enable confident decisions. The manifesto outlines DISQO's platform approach.

Media coverage

June 17 Markets Insider

DISQO Launches AI Search Lift, the First Product to Measure the Incremental Effect of Advertising on LLMs and AI Discovery

DISQO, a leading provider of advertising intelligence, today launched AI Search Lift, an industry-first outcomes measurement product built for the next era of consumer discovery...

March 31 MarketWatch

DISQO and Comcast Advertising Partner to Deliver Advanced TV Attribution for Advertisers

Today, DISQO, the leading provider of advertising intelligence, and Comcast Advertising, the advertising division of Comcast, the global media and technology company, announced that DISQO...

January 7 PPC Land

DAX brings DISQO's measurement tools to every audio campaign

DAX US partners with DISQO on January 6, 2026, to provide accessible brand lift measurement across podcast and streaming audio inventory reaching 108 million listeners.

11 May 2023 TMC

WARNER BROS. DISCOVERY SELECTS DISQO AS A PREFERRED AD EFFECTIVENESS MEASUREMENT PROVIDER

LOS ANGELES, May 11, 2023 /PRNewswire/ -- CX platform DISQO today announced an agreement providing Warner Bros. Discovery with Brand Lift and Outcomes Lift measurement...

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