e.l.f. Beauty expands Rhode to 19 European countries
The brand launches with Sephora Europe, featuring exclusive products and a Paris pop-up bistro opening through October.
Latest e.l.f. Beauty News & Updates
See the latest news and media coverage for e.l.f. Beauty. We track all announcements, press releases, and industry mentions in real time, all in one place.
Multi-brand beauty company
elfbeauty.com- Headquarters
- Oakland, United States
- Founded year
- 2004
- Company type
- Public company
- Number of employees
- 500–1,900
- Industry
- Personal Products
Last updated
Latest news about e.l.f. Beauty
In short: e.l.f. Beauty posted 36% Q1 sales growth, used tariff refunds to cut prices, and expanded rhode and Naturium globally via Sephora.
Company announcements
e.l.f. Beauty launches in Brazil via Sephora
The brand will be the first mass-market makeup brand in the local network, arriving on September 29 to meet high regional demand.
e.l.f. Beauty celebrates ten years as a public company
The brand highlights a rejected buy offer, 470% share price growth, and $300 million in employee equity grants during its decade of operations.
e.l.f. Beauty expands into Brazil with Sephora
The company launches as the first mass color brand at Sephora Brazil, targeting strong consumer demand in Latin America starting September 29, 2026.
Media coverage
e.l.f. Beauty Expands rhode to Sephora Stores Across Europe
Learn more e.l.f. Beauty (ELF) said Wednesday that rhode, the beauty brand founded by Hailey Rhode Bieber, is now available at Sephora online and in...
ELF Maintains Outperform Rating by Bernstein -- Price Target Rai
e.l.f. Beauty (ELF) Analyst Rating Update - October 6, 2023 On October 6, 2023, Bernstein has...
Hailey Bieber’s Rhode could unlock $200 million for E.l.f. Beauty
And its biggest recent bet was Rhode, the skin care and cosmetics brand founded by Hailey Bieber, which E.l.f. agreed to ...
ELF Reiterated by B. Riley Securities -- Price Target Raised to
On October 31, 2023, e.l.f. Beauty (ELF) received a positive update from B. Riley Securities, where...
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