Oriflame reports 13% sales decline in Q2 2026
Adjusted EBITDA was €-4.7m amid lower sales, gross margin fell 480 bps, cash balance €25.7m.
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Direct-selling beauty and wellbeing company
oriflame.comLast updated
In short: Oriflame completed a major recapitalization to reduce debt, appointed Robert Bensoussan as Chairman, and reported a sales decline in 2026.
Adjusted EBITDA was €-4.7m amid lower sales, gross margin fell 480 bps, cash balance €25.7m.
The report shows a 7% sales decline to €561m, improved financial position via refinancing, and a new chairman.
He brings over 20 years of FMCG and direct selling experience from P&G and Avon, leading markets across multiple regions. He will strengthen Oriflame's global direct selling model.
Created with Givaudan Perfumery School perfumers. Features seven emerging talents' works, starting with Rose Mode and Neon Oud at €60/£55. YouTube series documents creation.
The Swedish beauty brand will retain its commercial operations in India while entering a long-term manufacturing and supply partnership with Akums...
Oriflame has appointed Orkun Gül as Chief Commercial Officer (CCO), who will lead the company's commercial strategy globally. Gül brings over 20 years of experience...
As of June 28 at 6:07:38 PM EDT. Market Open.
Karisha Tanna Brand Partnership: Oriflame India has partnered with actor Karishma Tanna as the brand ambassador for its NovAge+ advanced skincare range and Supreme Tribute...
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