Latest Oriflame News & Updates

See the latest news and media coverage for Oriflame. We track all announcements, press releases, and industry mentions in real time, all in one place.

Oriflame

Direct-selling beauty and wellbeing company

oriflame.com

Headquarters: Schaffhausen, Switzerland
Founded year: 1967
Company type: Private company
Number of employees: 5,000–30,000
Industry: Personal Products

Last updated Today

Latest news about Oriflame

In short: Oriflame appointed Kenneth Benaim Campbell as CEO and finalized a recapitalization to reduce debt by €550 million and secure investment.

Company announcements

September 9 Oriflame

Oriflame names Kenneth Benaim Campbell as new CEO

The leadership transition includes an introductory interview highlighting Oriflame's commitment to supporting independent Beauty Entrepreneurs globally.

August 27 Oriflame

Oriflame welcomes new CEO Kenneth Benaim Campbell

The executive highlights sixty years of Swedish heritage and prepares to guide the global entrepreneurial network toward future growth.

August 13 Oriflame

Oriflame appoints Kenneth Benaim Campbell as CEO

He brings over 30 years' beauty industry leadership, including senior roles at L'Oréal and as President for Europe and North America at Lipton Teas & Infusions.

July 22 Oriflame

Oriflame reports 13% sales decline in Q2 2026

Adjusted EBITDA was €-4.7m amid lower sales, gross margin fell 480 bps, cash balance €25.7m.

Media coverage

August 22 DairyNews

Oriflame: Strategic Acquisition by the 'Arnest' Group

Oriflame Plant in Noginsk: This significant facility is located in Noginsk, near Moscow, Russia. The acquisition by the 'Arnest' group highlights the plant's strategic importance...

August 13 Yahoo Finance

Oriflame appoints Kenneth Benaim Campbell as Chief Executive Officer

STOCKHOLM, Aug. 14, 2026 /PRNewswire/ -- Oriflame today announced the appointment of Kenneth Benaim Campbell as Chief Executive Officer, effective immediately. Kenneth joins Oriflame with...

July 23 Business Standard

Oriflame to sell India manufacturing operations to Akums subsidiary

The Swedish beauty brand will retain its commercial operations in India while entering a long-term manufacturing and supply partnership with Akums...

May 4 exchange4media

Oriflame appoints Orkun Gül as CCO

Oriflame has appointed Orkun Gül as Chief Commercial Officer (CCO), who will lead the company's commercial strategy globally. Gül brings over 20 years of experience...

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