The Smart Alternative to Google Alerts
Stop drowning in irrelevant keyword matches. Distill tracks companies instead of just keywords, giving you clean, AI-summarized intel directly in your inbox or Slack.
Start your free trialWhy businesses are ditching Google Alerts
Google Alerts was built for consumers 20 years ago. Distill is built for modern teams who need signal, not noise.
No more SEO spam or duplicates
Google Alerts frequently sends the exact same syndicated press release from 15 different domains. Distill groups these into a single, clean update.
Catch what search engines miss
Google only alerts you to indexed web pages. Distill monitors LinkedIn, company blogs, newsletters, and official press portals that standard search engines often miss.
Read the summary, not the whole article
Instead of clicking a list of blue links, Distill provides AI-generated bullet points so you can grasp the impact of the news in seconds.
Google Alerts vs. Distill
See exactly why businesses upgrade from Google's free alerts.
| Distill | Google Alerts | |
|---|---|---|
| Search precision | Entity-based. We distinguish between Apple the company and apple the fruit. | Keyword-based. Often triggers irrelevant matches for common words. |
| Source coverage | Includes official company channels, social media (LinkedIn), and global news. | Limited to indexed web pages and major news sites. |
| Smart filters | Filter by topic (e.g., Product, People) and importance (Major news only). | No topic or importance filtering available. |
| Noise reduction | AI automatically groups duplicates and filters out SEO spam. | High noise ratio. Frequently sends the same story from multiple sources. |
| AI summaries | Intelligent daily and weekly briefings that summarize key events. | Not available. Alerts are simple lists of links. |
| Slack integration | Native integration to push updates to specific channels. | No native integration. Email or RSS only. |
A smarter way to stay informed
Stop treating market intelligence like an overflowing email inbox. Distill adapts to your workflow.
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Real-time dashboard
Ditch the messy inbox. Access a dedicated dashboard to search and review all historical news for the companies you track.
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Daily recaps
Get a clean recap of the last 24 hours. Perfect for reading over your morning coffee before the workday begins.
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Collaborative tracking
Share insights instantly. Because Distill integrates with Slack, your team stays aligned on competitor moves without forwarding emails.
Frequently asked questions
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Why is Distill better than Google Alerts?
Google Alerts relies on exact keyword matching, which leads to high noise, duplicate articles, and irrelevant results. Distill uses AI to track specific corporate entities, filters out the spam, and summarizes the news for you.
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Can I track my competitors with Distill?
Absolutely. Many of our users switch from Google Alerts specifically to track competitors. You can track any public or private company in the world.
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Does Distill catch things that Google misses?
Yes. Search engine alerts rely on web indexing, which can be slow or miss non-traditional channels entirely. Distill monitors specific endpoints like LinkedIn feeds, RSS, and targeted press portals.
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Does Distill offer a free trial?
Yes, you can try Distill for free for 14 days to experience the difference yourself.
Upgrade your intelligence workflow in minutes
Switching takes seconds, but saves hours of reading every week.
- Step 1
Track entities, not keywords
Search for the actual companies you want to monitor. Our AI automatically handles name variations and filters out regular word matches.
- Step 2
Set your noise filters
Choose your topics. Filter for high-importance news like funding, executive changes, or product launches so you only see what matters.
- Step 3
Route to your team
Connect your Slack workspace or set up daily email digests to push AI-summarized updates directly to your team.
Create an account and set up a smarter alert in seconds
Start your free trial