Latest Rare Beauty News & Updates

See the latest news and media coverage for Rare Beauty. We track all announcements, press releases, and industry mentions in real time, all in one place.

Rare Beauty

Makeup brand with mental health focus

rarebeauty.com

Headquarters: El Segundo, United States
Company type: Private company
Number of employees: 50–800

Last updated Today

Latest news about Rare Beauty

In short: Rare Beauty expanded its retail presence to India and Ulta Beauty while receiving multiple awards for its fragrance and social impact initiatives.

Company announcements

January 5 Rare Beauty

Rare Beauty announces nationwide launch in Ulta Beauty

The launch includes a first-of-its-kind giving partnership supporting youth mental health.

10 August 2023 Rare Beauty

Rare Beauty announces first Rare Impact Fund Benefit

The benefit on October 4 in LA features Martin Short and Marshmello to raise funds for youth mental health.

15 February 2023 Rare Beauty

Rare Beauty adds $1.5 million for youth mental health organizations

The funding supports 12 organizations, including five new partners, expanding access to mental health services for young people worldwide.

31 August 2020 Rare Beauty

Rare Beauty launches first beauty line at Sephora on September 3

The collection features 48 foundation shades and commits one percent of sales to mental health via the Rare Impact Fund

Media coverage

June 2 The Times of India

Selena Gomez’s cult-favourite Rare Beauty comes to India in collaboration with this cosmetic giant; Here’s why her launch feels different - The Times of India

After years of wishful thinking, the prayers of Indian beauty enthusiasts are finally being answered as Selena Gomez’s beloved Rare Beauty range is no.

May 13 Allure

Rare Beauty’s New Campaign Is Radical in Celebrating the Diversity of Latinidad | Allure

In a political climate often hostile to Latines, the new Rare Beauty campaign insists that we all belong. Writer Samantha Leal shares how the photos...

January 5 Yahoo Finance

Rare Beauty by Selena Gomez to Launch Nationwide in Ulta Beauty

The brand's debut includes first-of-its-kind giving partnership at Ulta Beauty, supporting Rare Impact Fund and Ulta Beauty Charitable Foundation LOS ANGELES, Jan. 5, 2026 /PRNewswire...

25 April 2024 E! Online

Selena Gomez Addresses Rumors She's Selling Rare Beauty

Selena Gomez's heart doesn't want to say goodbye to Rare Beauty anytime soon. The Only Murders in the Building star addressed the rumors that she's...

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