Latest Beiersdorf News & Updates

See the latest news and media coverage for Beiersdorf. We track all announcements, press releases, and industry mentions in real time, all in one place.

Beiersdorf

Global skincare and adhesive products company

beiersdorf.com

Headquarters: Hamburg, Germany
Founded year: 1882
Company type: Public company
Number of employees: 15,000+
Industry: Personal Products

Last updated Today

Latest news about Beiersdorf

In short: Beiersdorf lowered its 2026 outlook and launched an 18-month turnaround plan for NIVEA after the brand's sales declined in early 2026.

Company announcements

August 27 Beiersdorf

Beiersdorf produces its one billionth deodorant can at Leipzig

Five state-of-the-art lines now supply global brands like NIVEA, cementing the facility as a key part of its international manufacturing network.

August 13 Beiersdorf

Beiersdorf launches TopiC.A, a probiotic cosmetic ingredient from microbiome research

The active ingredient incorporates viable skin-native probiotics and marks the start of a new era in microbiome-inspired skin care, following over 20 years of scientific study.

August 3 Beiersdorf

Beiersdorf reports H1 2026 sales decline and NIVEA turnaround plan

Group sales fell 3.5% organically to €5.0 billion; Derma grew 7.8%, NIVEA declined 6.8%, and an 18-month turnaround plan was initiated.

May 7 Beiersdorf

Beiersdorf pioneers animal-free testing methods

They developed the phototoxicity test in 1992, now a global standard, the 3D eye irritation test, and a skin model awarded in 2024.

Media coverage

September 12 Ad hoc news

The Beiersdorf share holds its ground after strong half-year figures

According to Xetra data, the Beiersdorf share was trading in the mid two-digit euro range on 11.09.2026 and thus remains significantly above the 52-week low. The group increased in the...

September 9 Yahoo Finance

Deutsche Bank expects European consumer staples to underperform as structural pressures mount

European consumer staples stocks are trading at 18-year lows relative to the broader market, yet...

September 8 ntv

Stock market day: Nivea manufacturer slides

Shares of Beiersdorf fall by up to 2.8 percent after a negative analyst comment. The analysts at Deutsche Bank downgraded the Nivea manufacturer's stock to 'Sell...'

September 7 Merca2.0

NIVEA and Labello are facing a drop in sales, and Beiersdorf is now responding with an 18-month plan to restore growth

Beiersdorf's financial report also acknowledges a deeper challenge: NIVEA's core portfolio is not generating the expected ...

Never miss news about Beiersdorf

Track Beiersdorf and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.

Beiersdorf competitors & trending companies

Browse news for competitors to Beiersdorf and other trending companies.