Latest Sago News & Updates

See the latest news and media coverage for Sago. We track all announcements, press releases, and industry mentions in real time, all in one place.

Sago

Global market research services provider

sago.com

Headquarters: Iselin, United States
Company type: Private company
Number of employees: 1,100–5,000
Industry: Business Support Services

Last updated October 20

Latest news about Sago

In short: Sago promoted Melanie Courtright to president, launched AI tools and verification, and faced a ransomware claim.

Company announcements

April 14 Sago

Sago reveals Gen Z bank switching trends

One in three Gen Z Americans considers switching banks in 12 months; one in four Millennials. Younger generations reassess loyalty based on experience and trust.

March 18 Sago

Sago achieves ISO 9001 and ISO 20252 certifications globally

This strengthens commitment to quality, data protection, and excellence in market research. Clients benefit from structured processes and secure systems.

March 13 Sago

Sago releases Financial Omnibus 2026 insights

The study examines evolving banking, saving, and investing attitudes across US and Canada, with generational differences in switching, advice sources, and goals. Fieldwork conducted October 2025.

March 12 Sago

Sago achieves global ISO 9001 and ISO 20252 certifications

These certifications validate quality management and research standards, reinforcing commitment to secure data and operational excellence. Issued globally, they enhance client confidence in reliable insights.

Media coverage

October 20 Research Live

Sago names new president

Research agency Sago has promoted former Insights Association chief executive Melanie Courtright to president, effective immediately.

August 31 Ransomware.live

Ransomware.live - Victim: sago.com

Ransomware.live discovered on 2026-08-31 that sago.com has been claimed by Braincipher ransomware group...

April 30 Research Live

Sago launches new participant verification process

Research business Sago has added a new participant verification process to its platform to help strengthen its approach to data quality and protect the integrity...

February 5 MarketWatch

Sago and Data Quality Co-op Announce Partnership to Advance Shared Data Quality Standards

The MarketWatch News Department was not involved in the creation of this content. Collaboration brings real-time quality indicators and the Data Trust Score(TM) into Sago's...

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