Bell & Holmes urges earlier commercial due diligence research
Private equity teams should test investment theses at screening and deepen research before the LOI, rather than discovering material risks during confirmatory work.
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International primary research firm
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In short: Bell & Holmes highlighted the necessity of human-verified primary research and earlier due diligence to counter AI-driven data risks.
Private equity teams should test investment theses at screening and deepen research before the LOI, rather than discovering material risks during confirmatory work.
AI-generated personas offer cheap data but systematically fail for high-stakes decisions, especially outside English-speaking markets and B2B contexts.
Primary B2B research reveals customer, revenue-quality, and competitive risks, and recommends agency criteria and rapid CDD timelines.
It details how fabricated reports from factories in India reach consulting decks and AI systems.
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