Toluna appoints Amy Fenton as CEO
Fenton succeeds founder Frédéric Charles Petit following a structured succession plan. She brings over 30 years of industry leadership from MarketCast, Kantar, and Nielsen.
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AI-powered consumer intelligence and market research platform
tolunacorporate.comLast updated
In short: Toluna appointed Amy Fenton CEO, expanded AI synthetic personas, and agreed to acquire MetrixLab.
Fenton succeeds founder Frédéric Charles Petit following a structured succession plan. She brings over 30 years of industry leadership from MarketCast, Kantar, and Nielsen.
Founder Frederic Petit steps down but remains board member and advisor. The board expects to appoint his successor shortly.
CEO, CTO, and EVP discuss combining AI and human expertise for faster, trusted market research insights. They redefine the insights industry.
It uses synthetic personas to screen claims, ideas, and messaging at scale in under one hour, eliminating respondent fatigue and cost constraints.
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