Ripple Analytics reports historic NBA Finals social media engagement
Game 4 is the most-viral NBA game ever with 3 billion views, and total Finals views exceed 8 billion.
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Social media analytics platform
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In short: Ripple Analytics rebranded, launched its River platform, and reported record-breaking engagement data for the NBA Finals and Super Bowl.
Game 4 is the most-viral NBA game ever with 3 billion views, and total Finals views exceed 8 billion.
The platform helps organizations measure the impact of owned, earned, and user-generated content across social media.
The company helps rightsholders unlock new revenue and power scalable creator programs.
The rebrand reflects how content ripples across platforms, and SBJ explores the evolution of social media measurement.
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