Latest Traackr News & Updates

See the latest news and media coverage for Traackr. We track all announcements, press releases, and industry mentions in real time, all in one place.

Traackr

AI-powered influencer marketing platform

traackr.com

Headquarters: San Francisco, United States
Founded year: 2009
Company type: Private company
Number of employees: 100–200

Last updated Today

Latest news about Traackr

In short: Traackr expanded its platform with AI features and executive leadership while releasing comprehensive 2025 and 2026 creator marketing data reports.

Company announcements

April 13 Traackr

Traackr releases 2026 Creator Advantage Report

It reveals brands increase creator volume but struggle with sustained performance. Relevance and smaller creators drive engagement in various industries.

April 6 Traackr

Traackr releases Creator Advantage 2026 report

It ranks brands in creator marketing by Brand Vitality Score across Beauty, Fashion, Personal Care, Food & Beverage, and Spirits. Brands succeed by tailoring strategies to their category and goals.

March 11 Traackr

Traackr ranks SKIMS first on January Fashion Creator Marketing Leaderboard

SKIMS achieved 20.1M engagements via product launches and strategic creator activations. Traackr shares playbook tips on cultural moments, niches, and data-driven tiers.

March 3 Traackr

Traackr congratulates top US beauty creators of 2025

Rankings use Brand Vitality Score (VIT) measuring visibility, impact, and trust across mega, macro, mid, micro, and nano tiers.

Media coverage

30 September 2025 GlobeNewswire

Influencer Marketing Platform Global Market Forecast 2025-2030 Featuring Leading Companies - CreatorIQ, Traackr, Meltwater News, Upfluence, GRIN, AspireIQ, IZEA, Mavrck, Onalytica, Tagger Media

The influencer marketing platform market offers opportunities in centralized control, AI-powered analytics, and compliance automation.

26 September 2025 Mobile Marketing Magazine

Traackr launches Audience Quality and Brand Values Match influencer tracking tools

Influencer marketing platform Traackr has launched two tools, Audience Quality and Brand Values Match, designed to enable marketers to evaluate which influencers will resonate with...

24 June 2025 Cosmetics Business

Sephora tops Traackr’s US beauty brand vitality rankings

Other brands in the top ten include L'Oréal Paris (third, 94,300 VIT), Ulta Beauty (fourth, 79,300 VIT), Rhode Skin (sixth, 61,100 VIT), Rare...

23 January 2025 Cosmetics Design

Traackr report: Engagement rises as beauty brands leverage influencers for authentic connections

Traackr report: Engagement rises as beauty brands leverage influencers for authentic connections.

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