Cognism analyzes CRM data aging
1 in 20 VP+ leaders changed roles in 12 months. 30% of C-suite data becomes inaccurate yearly. New leaders allocate tech budgets quickly.
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In short: Cognism refreshed its brand, updated its leadership team, and expanded its AI-powered data solutions to combat significant B2B data decay rates.
1 in 20 VP+ leaders changed roles in 12 months. 30% of C-suite data becomes inaccurate yearly. New leaders allocate tech budgets quickly.
Data decay undermines CRM accuracy and AI outputs. Buyer windows shrink while leadership churn accelerates. Winning companies prioritize data foundations first.
Research shows half of C-suite CRM records become inaccurate within two years across major markets, with CMOs showing highest annual churn.
The Cold Calling Competitiveness Gap Report shows a drop from 2.9 to 1.55 attempts, a 47% reduction, due to better data, timing, and prioritization.
Balderton Capital, AVP and other investors were accused of orchestrating a “covert plot” to oust the former CEO of Cognism.
End-to-end sales acceleration platform Cognism has raised Series B funding led by PeakSpan Capital, bringing its total funding to just over $16.5 million. Founded in...
Cognism, provider of a B2B prospecting tool, has acquired Mailtastic, an email signature firm based in Mainz, Germany, in a seven-figure deal. The purchase bolsters...
Cognism's Revenue AI engine empowers B2B organisations to better manage and maintain real-time, consistent and high-quality data Cognism, the smart all-in-one B2B marketing and sales...
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