Zwift acquires ROUVY
The acquisition accelerates indoor cycling growth through cooperation while maintaining independent operations. Zwift Ready trainers now work with ROUVY.
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Indoor cycling and training platform
zwift.comLast updated
In short: Zwift expanded its virtual ecosystem by acquiring competitor ROUVY, extending its Tour de France Femmes sponsorship, and launching new AI features.
The acquisition accelerates indoor cycling growth through cooperation while maintaining independent operations. Zwift Ready trainers now work with ROUVY.
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