Zwift launches premium subscription tier with personalized coaching and HD video routes
The new Zwift Plus tier includes adaptive training plans via Zwift Coach and immersive high-definition video routes from six countries for $29.99 monthly.
Latest Zwift News & Updates
See the latest news and media coverage for Zwift. We track all announcements, press releases, and industry mentions in real time, all in one place.
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Latest news about Zwift
In short: Zwift acquired Rouvy, raised $450M, expanded its maps, and extended Tour de France Femmes sponsorship.
Company announcements
Zwift introduces the Wild Isles expansion to Watopia
The update adds three islands with 17km of flat terrain and nine new cycling routes inspired by California's coast.
Zwift partners with Profile Design to launch Supersonic Aerobar
The new aero bar setup includes an integrated Zwift tray and Click controller mounts for precise indoor training control, priced at $275.
Zwift acquires ROUVY
The acquisition accelerates indoor cycling growth through cooperation while maintaining independent operations. Zwift Ready trainers now work with ROUVY.
Media coverage
WHOOP and Zwift Share More Data Than You Might Think: New Integration Raises Privacy Questions for Cyclists
The WHOOP Zwift integration personalizes cycling workouts using recovery data, but also raises questions about access to ...
Fitness Giant Zwift Acquires Real Routes App ROUVY to Dominate Indoor Cycling
Backed by accelerated market growth, Zwift acquires Rouvy to integrate real-world routes and smart trainer compatibility. Get ...
Zwift Acquires Rouvy In Major Shift For The Virtual Cycling Landscape
Virtual cycling company Zwift has announced its acquisition of rival Rouvy, which uses video to let you virtually ride through real-world routes.
Online fitness training platform Zwift raises $450 mln in funding round led by KKR
Popular online fitness training platform Zwift raised $450 million in a new investment round led by U.S. private equity firm KKR & Co Inc ...
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