Zeal explains AI's impact on SEO, PPC, and web design
AI improves keyword research, bid management, ad personalisation, user journeys, and accessibility, while human expertise remains essential.
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Digital marketing agency
zealdigital.com.auLast updated
In short: Zeal analyzed the impact of generative AI on search marketing and expanded its team with new specialist and development hires.
AI improves keyword research, bid management, ad personalisation, user journeys, and accessibility, while human expertise remains essential.
Generative Engine Optimisation (GEO) focuses on AI answer visibility, while traditional SEO remains foundational.
He recently completed university and previously worked at Bunnings and Nando's while running a dropshipping business.
Harvey brings experience in enterprise and mid-market sales across APAC region.
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