Latest XXL Sport og Villmark News & Updates

See the latest news and media coverage for XXL. We track all announcements, press releases, and industry mentions in real time, all in one place.

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XXL Sport og Villmark (XXL)

Sporting goods retailer

xxl.no
Headquarters
Alna District, Norway
Company type
Public company
Number of employees
2,200–5,000
Industry
Apparel & Accessories Retailers

Last updated

Latest news about XXL Sport og Villmark (XXL)

In short: XXL bought Ulvang, posted an 830M NOK 2024 loss, and announced Sports Direct's first Nordic flagship store in Helsinki for spring 2026.

Company announcements

XXL

XXL buys Ulvang brand

The company acquires the Norwegian wool goods brand to expand its product portfolio and strengthen its position in the Nordic markets.

XXL

XXL renews lease agreements with Thon

The company has entered into an agreement to extend six grocery stores in Norway as part of the optimization of the store portfolio in Scandinavia.

XXL

XXL launches comprehensive investment program for physical stores in the Nordics

Supported by owner Frasers Group, XXL is upgrading and relocating its hypermarkets in Norway, Sweden, and Finland with new flagship plans until 2026.

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Media coverage

Mynewsdesk

New CEO in place

Freddy Sobin has his first working day at XXL on Tuesday. Over the past few weeks, he has started the job early to get better acquainted with XXL and the sports industry...

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