Latest Decathlon News & Updates

See the latest news and media coverage for Decathlon. We track all announcements, press releases, and industry mentions in real time, all in one place.

Decathlon

Outdoor sports gear retailer

decathlon.com

Headquarters: Villeneuve-d'Ascq, France
Company type: Public company
Number of employees: 40,000+
Industry: Miscellaneous Specialty Retailers

Last updated Today

Latest news about Decathlon

In short: Decathlon celebrated a successful 2026 Tour de France with star rider Paul Seixas while marking its 50th anniversary with new investments.

Company announcements

July 29 Decathlon

Decathlon launches a women's cycling team for 2027

The team will compete in the ProTeam category as part of the NewGen program, aiming to promote equality and performance in cycling.

June 30 Decathlon

Decathlon acquires 65% of Bikeleasing Group

The partnership aims to accelerate circular mobility in Europe, with Bikeleasing Group remaining independent.

June 30 Decathlon

Decathlon partners with Brompton for urban cycling

The partnership aims to combine Brompton's iconic folding bikes with Decathlon's global scale to target micro-mobility growth.

April 29 Decathlon

Decathlon becomes Major Partner of the LFP until 2032

The LFP strengthens its partnership with Decathlon since 2022. Decathlon will provide the official balls for Ligue 1 and Ligue 2, with more visibility and an emphasis on sustainability.

Media coverage

Yesterday Fortune India

Decathlon eyes bigger India play with manufacturing, sourcing, and retail expansion

India now accounts for around 9% of its global sourcing, a share Decathlon Sports India CEO Sankar Chatterjee expects to ...

July 28 20 Minuten

Product recall Decathlon: electric scooters pose a risk of falling

In collaboration with the Swiss Accident Prevention Bureau (BPA), the store recalls the BTWIN SD500E and MD500E models due to a risk of falling.

July 24 Actu

This Décathlon store near Grenoble continues this controversial sale despite warnings: "A cruel business"

Nearly a year after its complaint, the PAZ association states that the Décathlon in Grenoble Saint-Égrève continues to sell live fish, despite its multiple warnings.

July 23 Les Numériques

What are the best Decathlon electric assist bikes? October 2025

Decathlon is an unavoidable player in the electric bike market in France. The French sports brand offers a fairly wide range that covers electric bikes...

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