Latest Southwest Airlines News & Updates

See the latest news and media coverage for Southwest. We track all announcements, press releases, and industry mentions in real time, all in one place.

Southwest Airlines (Southwest)

U.S. low-cost airline

southwest.com

Headquarters: Dallas, United States
Founded year: 1971
Company type: Public company
Number of employees: 40,000+
Industry: Airlines

Last updated Today

Latest news about Southwest Airlines (Southwest)

In short: Southwest implemented a major transformation by introducing assigned seating and airport lounges while ending its bags fly free policy.

Company announcements

May 6 Southwest

Southwest ranks No. 1 in Economy Class Customer Satisfaction

It leads in Day of Travel Experience, Ease of Travel, and Digital Tools for the fifth year. Southwest focuses on enhancing traveler experiences.

May 5 Southwest

Southwest conducts test flight to Anchorage

Teams tested communication, route safety, and WiFi for the service launch on May 15, 2026. They'll see passengers soon.

April 8 Southwest

Southwest launches Santa Rosa flights

Flights connect nonstop to San Diego, Las Vegas, Denver, and Burbank. Sip and Ship program allows free wine case check-in from select locations.

April 7 Southwest

Southwest adds St. Maarten nonstop service

Nonstop flights from Orlando and Baltimore mark the 10th Caribbean destination. Stunning beaches and rich culture await.

Media coverage

September 2 Yahoo Finance

Southwest Airlines Made a Costly Mistake to Try to Boost Profits

Southwest was hurt more than its competitors.

September 2 MSN

Southwest let bags fly free for decades… then passengers got a $35 surprise - "That Southwest is officially gone"

For more than 50 years, Southwest Airlines built its identity around doing things differently from the rest of the industry. While competitors charged baggage fees...

August 31 Yahoo Finance

Southwest Airlines Just Dropped 14% in a Month. Is It Time to Sell?

Southwest Airlines just fell harder than every major carrier and the entire sector fund combined,...

August 26 Investing.com

S&P upgrades Southwest Airlines outlook on earnings growth By Investing.com

The ratings agency said Southwest’s cost and revenue initiatives have been successful, notably changes to its baggage policy on May 28, 2025 and introducing assigned...

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