Sitoo expands North American operations with new US office and partnerships
The team attended the Bloomreach Edge Summit in Los Angeles, strengthening ties with partners like Zebra, Adyen, and Rally House while celebrating their New York launch.
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Latest news about Sitoo
In short: Sitoo expanded into the US market with a New York office and secured a €26 million investment from Verdane to drive its global growth.
Company announcements
Sitoo opens a New York office to drive expansion
This marks a strategic entry into the US market following successful retail partnerships and will support sales and customer success teams locally.
Sitoo named Gartner Representative Vendor for unified commerce
The report highlights AI-enabled POS as key for connected, personal retail experiences
Sitoo partners with IMPACT Commerce and Google
They release Omnichannel Index 2026, benchmarking 370+ brands on legacy tech costs, composable architectures, and AI impacts.
Media coverage
Sitoo Recognised in 2025 Gartner(R) Market Guide for Unified Commerce Platforms Anchored by AI-Enabled POS for Tier 2 Retailers
Sitoo, the cloud-native Unified Commerce Platform anchored by POS for global retail fashion and lifestyle retailers, has once again been recognised by Gartner in the...
Varner, one of Scandinavia's largest fashion retailers, deploys Sitoo POS on Zebra Technologies' mobile devices to power CX across its store estate
Varner, One of Scandinavia's largest fashion retailers, Varner, has enabled store staff to deliver flexible, personalised shopping experiences, deploying a Point of Sale (POS) solution...
PUMA chooses Sitoo to power stores globally
PUMA, one of the world’s leading sports brands, has chosen Sitoo to power its stores globally and enable a unified shopping experience to customers worldwide...
Sitoo secure funding from private equity company Verdane to accelerate global expansion
Swedish SaaS company Sitoo, the leading provider of could-native POS and unified commerce platform solutions, today announces a €26 Million minority investment from Verdane, the...
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